Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Here are seven songwriting secrets that will help you make your content stronger. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. Resolution.

Storytelling 111

Storytelling Content Collaboration Content Creator 111

Content Marketing Institute

MAY 7, 2018

Everyone’s a thought leader these days, regurgitating the same tedious content like a gaggle of vomiting geese. Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. (I Can your brand be a golden egg of content? Solid gold. Crazy, right? Picture it. Click To Tweet.

Content Creator 111

Content Creator Blog Blogging Food 111

Neil Patel

SEPTEMBER 1, 2021

However, they’ve plenty to offer to content creators, marketers, and digital agencies too. There’s also a “storyteller” package for $11.99 The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. Naturally, these tools have investors excited.

Media 145

Media Storytelling Text Proofreader 145

Buffer

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer.

Content Creator 117

Content Creator Storytelling Creativity Promotion 117

Neil Patel

FEBRUARY 3, 2021

Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option. Content ownership is the major difference between Google Web Stories and social media alternatives. Historically, content creators make money by selling ad space.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Content Marketing Institute

MAY 22, 2018

In fact, with a solid plan and a little ingenuity, brands of all types and sizes can craft epic-level content. Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. Content hubs: Capital Ideas. Want proof?

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation.

Content Creation 111

Content Creation Content Content Creator Editorial 111

Neil Patel

SEPTEMBER 10, 2020

Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. What’s difficult is showing up day after day, with fresh content your readers find educational and valuable. After a while, the content marketing arms race can become a grind.

Agency 145

Agency Content Marketing Marketing Content 145

Content Marketing Institute

JUNE 22, 2018

Editor’s note: In case you missed this post last year, we’re bringing it back and adding some fresh content too. And, judging from the sheer number of content creators who operate in this space, I’m not the only one. I’ve heard there are people who believe that “getting there is half the fun.”

Hospitality 111

Hospitality Content Storytelling Content Marketing 111

Content Marketing Institute

JUNE 5, 2018

Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling. Reenergizing your content team. If you don’t create, you stagnate. Click To Tweet.

Creativity 111

Creativity Marketing Content Creator Construction 111

Contently

AUGUST 11, 2022

In the last few years, though, content ROI has gotten much easier to track and optimize. If you examine the two tactics side by side, it’s clear content is a better investment, especially if budgets are tight. With dozens of companies announcing layoffs, we’re seeing an increase in demand for freelance content creators.

Content Marketing 135

Content Marketing Marketing Content Content Creator 135

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. And, while the format only accounts for 2% of the audio content consumed by listeners, it is the No. Power of the podcast. Just how large an opportunity could podcasting represent for marketers? Podcasts are the No.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Content Marketing: 2021 Current Trends.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Jay Baer and Daniel Lemin. Aha,” I said. We’ll see about that!”.

Content Marketing 108

Content Marketing Storytelling Marketing Content 108

Neil Patel

SEPTEMBER 21, 2020

Another thing that’s different about NP Digital is the fact that we don’t separate technical SEO from content marketing. it’s always a package deal with content marketing. This means the content we create for our clients automatically performs well with Google, there’s no extra work required.

Content Marketing 134

Content Marketing Marketing Content Banking 134

Contently

JULY 17, 2024

5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’s storytelling , making narratives more memorable and impactful. Incorporating novel elements into your storytelling harnesses this dopamine-driven response.

Storytelling 52

Storytelling Content Creator Marketing Creativity 52

Grammarly

JANUARY 10, 2025

That (in conjunction with AI trend #3) will lead to a reemergence of originality and creativity in content creationbut dont expect AI to take a backseat. Wholesale blocks of AI-generated text will feel more generic and less valuable than human content augmented by AI. As AI tech evolves, so too must the methods for detecting it.

Healthcare 104

Healthcare Architecture Manufacturing Finance 104

Content Marketing Institute

NOVEMBER 10, 2017

We hear from content creators all the time about the struggle to be creative day in and day out. In my years of creating content and strategy for technology companies , it was often difficult to determine what made one company stand out among its competitors. I’ll get back to the white squirrel in a minute …. We understand.

Creativity 89

Creativity Creative Director Content Creator Storytelling 89

Content Marketing Institute

DECEMBER 22, 2017

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

Marketing 106

Marketing Advertising Content Creator Content Creation 106

Content Hacker

JUNE 15, 2023

This means you’ll use AI as your baseline content creator to produce blog drafts. It can even save you up to 7+ hours of content creation time per post. Remember, the average blog post takes about 4 hours for a human to produce, but those who spend longer on their content get better results.

Writer 93

Writer Content Creation Content Creator Storytelling 93

iWriter

AUGUST 18, 2024

Let’s unlock the secrets to successful partnerships with your future content creator! The Importance of Hiring a Freelance Content Writer Finding the right freelance content writer can feel like searching for a needle in a haystack. Ask them about their approach to content creation. Question 1: What Is Your Budget?

Content Writer 98

Content Writer Freelance Writer Content 98

Content Marketing Institute

SEPTEMBER 26, 2018

We just wrote about 99 benefits of content marketing. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone (Fresh Examples). Does content marketing work? What does it mean that your content marketing is “working?” Cathy McPhillips , Content Marketing Institute . CMWorld Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

Credible Content

MAY 28, 2023

It involves transforming written content into a digital format that can be read on various devices such as e-readers, tablets, smartphones, and computers. The process of e-book writing & publishing typically involves the following steps: Writing and Editing Authors or content creators write the manuscript or content for the e-book.

Promotion 130

Promotion Publishing Publishing Publisher 130

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Excellent #content creators do not come cheap, says Sara Noble via @soloportfolio. Inspiration from the content maven at GE ( August 2017 ). That’s why I try to avoid it.

Recruitment 109

Recruitment Manufacturing Social Media Advertising 109

Content Marketing Institute

JULY 2, 2018

Lousy content comes in many forms – cliché, repetitive, arrogant, boring, busy, and maybe a tad too SEO-focused. If you want to win loyal readers and create strong readership relationships, you must create memorable content. He placed a higher value in language than most content creators. It was a four-page pile of crap.

Content 111

Content Entertainment Content Creator Storytelling 111

Neil Patel

JUNE 2, 2021

Without a way to meaningfully interact with the content, ads ran the risk of being both frustrating and irrelevant. The bumper ad doesn’t allow for much in terms of storytelling or education. All this video ad strategy sounds great, but it won’t make you a master visual content creator overnight. Bumper Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

Content Marketing Institute

MARCH 30, 2018

HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. Can you use this outrage trend to improve your content? But the negativity wears on the rest of the audience and the content creators. Non-Obvious trend: Back-storytelling. What’s the problem? Steal this idea: Rise above the clickbait.

Content 111

Content Social Media Content Marketing Content Creator 111

Content Marketing Institute

SEPTEMBER 6, 2018

The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences. When it comes to carving a fresh and future-focused path, we can all learn a few lessons from the winners and finalists from this year’s Content Marketing Awards.

Content Marketing 104

Content Marketing Editorial Healthcare Entertainment 104

iWriter

OCTOBER 8, 2024

Are you ready to supercharge your content creation process? Whether you’re a seasoned pro or just starting out, the world of digital storytelling can be both exhilarating and overwhelming. With endless ideas swirling in your mind and countless platforms begging for fresh content, it’s easy to feel lost in the creative chaos.

Content Creation 52

Content Creation Storytelling Search Engine Optimization Content Creator 52

BKA Content

JANUARY 3, 2024

Local search helps small business owners in countless industries: Restaurants and coffee shops Doctors and dentists Retailers and sales businesses Construction companies, electricians and plumbers Automotive repair businesses When your content focuses on clients in your city or region, you’re more likely to reach people who are ready to buy.

Content Marketing 97

Content Marketing Manufacturing Marketing Content 97

Smart Blogger

JULY 5, 2023

Short-form videos, usually less than a minute long, deliver bite-sized entertainment that’s perfect for today’s fast-paced world, providing unique advantages for both brands and creators. They allow for quick and impactful storytelling, capturing attention in a world of ever-decreasing attention spans.

Social Media 83

Social Media Media Content Creation Entertainment 83

Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else.

Management 73

Management Content Marketing Marketing Content 73

The Hoth

MARCH 14, 2023

Content marketing is immensely popular due to how effective it is, with 67% (up 7%) of marketers reporting that content generates demand & leads, 72% (2% increase) reporting that it helps educate their audience, and 63% (3% increase) claiming it builds loyalty amongst existing customers. The kicker?

Content Creation 98

Content Creation Content Social Media Content Creator 98

Copywriter Collective

NOVEMBER 28, 2023

Understanding the Essence of Web Design and Content Harmony Web Design as the Visual Symphony: Web design serves as the visual conductor of the online orchestra. It sets the tone, establishes brand identity, and creates the visual ambience that frames the content.

Content Creator 52

Content Creator Content Architecture Storytelling 52

Smart Blogger

OCTOBER 28, 2022

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. Copywriting blogs are a great source of writing inspiration. Effectively marketing your products and services and.

Copywriter 79

Copywriter Copywriting Freelance Copywriting Blog 79

The Hoth

NOVEMBER 29, 2022

If not, you lack a recognizable brand identity , and your content likely doesn’t have a unique voice. . The chances are you’d instantly recognize their tone of voice , inflections, storytelling style, and witty sense of humor. Why does a brand’s tone of voice matter? What’s Brand Voice All About?

Brand 105

Brand Education Digital Marketing Audience 105