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The Copywriter’s Handbook : A Step-by-Step Guide to Writing Copy That Sells — By Robert W. Bly Robert Bly’s copywriting handbook helps you turn bland copy into persuasive and meaningful content. He also offers advice on web marketing, e-mail marketing, and multimedia presentations.
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Long-Form Content As long-form and persuasivecontent , eBooks and white papers allow your writers, designers, and subject matter experts to showcase their expertise. If you’re unsure where to start, consider outsourcing your content writing to trusted experts who have experience in both eBooks and white papers.
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Contentcreator Ali Abdaal, in a video about his creative workflow , revealed a great template he uses to add a “story” to his informational videos. It’s an effective persuasive writing technique for marketingcopy and content. Act 1 – Exposition.
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