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to “Sign up today and never miss another post!”. When you’re ramping up a marketing campaign through an email, landing page or any other asset, it’s easy to get lost in the offer and messaging. While it’s easy to point out the importance this carries over your marketing efforts, it’s best explained through an example.
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Contentcreator Ali Abdaal, in a video about his creative workflow , revealed a great template he uses to add a “story” to his informational videos. It’s an effective persuasive writing technique for marketingcopy and content. Act 1 – Exposition. She has written for sites like Valuer and Recruiterflow.
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