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25 Best Books To Help You Learn Copywriting

Express Writers

The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters — By Joseph Sugarman Looking to learn how to motivate your buyers? The Adweek Copywriting Handbook by Joseph Sugarman is yet another solid reference source for writing top-notch copy.

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Content Definition: What Are We Even Talking About?

Content Marketing Institute

A few felt a definition isn’t even possible, as Olivier Blanchard suggests: The thing about the term ‘content’ is that it’s just vague enough to mean everything and anything, which is to say it doesn’t mean anything at all. Ironically, the word itself is a vessel for more content: Here’s an empty word. Why a content definition matters.

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Jasper AI Review: Is This Writing Assistant Right For You? (2023)

Smart Blogger

With Jasper, you can generate a wide range of marketing copy in the blink of an eye, mimicking the way humans write. By utilizing state-of-the-art machine learning, data analysis, and natural language processing, this generative AI tool produces high-quality content with impressive speed. With top-notch copy generation, Copy.ai

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10 Copywriting Formulas to Convert Skimmers to Buyers

Buffer

And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media.

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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

While they are a gated marketing asset, white papers focus on the research and data to sell a product or idea instead of a straightforward sales pitch. Standard White Paper Formats and Design White papers are rarely sold for profit and are typically a gated form of content. Contact ContentWriters today.

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16 Best Fashion Affiliate Programs

Backlinko

Although commissions start at 1%, there’s still a lot of money to be made when you consider that Nordstrom has a high average order sale value. From free shipping and returns to rewards and personal stylists, these perks are what help you land a sale.

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Call-to-Action 101: Why they’re important and how to use them

ProBlogger

While it’s easy to point out the importance this carries over your marketing efforts, it’s best explained through an example. Consider the following marketing copy for an email: Scenario. To calculate the effectiveness of the marketing copy with and without a call to action, we can refer to what’s called an A/B sp lit-test.