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[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. This post is specifically for copywriters and contentcreators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.
I thought “being different” was crucial in driving content marketing success. Why are some of the best contentcreators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. Any questions, or just want to chat about creating good content?
But for influencers, creatives, and contentcreators, a powerful personal brand isn’t just a luxury—it’s a necessity. By defining your essence and presenting yourself consistently, your brand becomes memorable and trustworthy. Discover Your S.O.S. &
Relying on content curation tools alone also makes you more of a content aggregator than a content curator: The former just collects pieces of relevant information and presents them as is, while the latter adds their own inputs and insights into the mix of existing information.
What Are the Disadvantages of Three-Minute YouTube Shorts Creating three-minute YouTube shorts can come with several drawbacks that contentcreators should carefully consider. Contentcreators must weigh the benefits of producing longer shorts against the investment in both money and time.
Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way contentcreators work. As audiences demand more content across different platforms, the number of contentcreators is growing to meet the demand.
MediaValet allows unlimited users, so no matter how large or spread out your team is, they’ll be able to add newly created assets to your library or access them for sales presentations, marketing projects, or anything else in a snap. Extensis Portfolio — Best DAM Software For ContentCreators. Visit Extensis Portfolio.
Customer-facing teams will share the most frequently asked questions and common objections, and then the content strategy can be concentrated in those areas. The content should have to surpass the objections that are still present and outline the advantages. Looking for a ContentCreator to join your marketing team?
Software for metrics, data management, influencer marketing , security, and video insights are all present on the list. They help advertisers and contentcreators receive the insight and technology necessary to protect themselves from fraud. What Does the YTMP Mean for ContentCreators? Integral Ad Science (IAS).
Do you get asked tough, or even easy, questions about content marketing by your executives or clients? First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. You shouldn’t be tortured by the idea of having 100%, original content/ideas.
Expertise : the level of skill and knowledge demonstrated by the contentcreator. Google expects content to come from individuals with genuine expertise in the topic they’re discussing. Authoritativeness : the authority and reputation of the contentcreators or the site itself.
You can also foster a sense of community and inclusion by greeting attendees by name as they enter the feed—don’t just launch into your presentation and forget about who you are here to serve. Perhaps your audience has desperately been waiting for unique content from your brand—and there’s no time like the present to find out.
With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for contentcreators to reach a wider audience, promote longer videos, and even increase subscribers. For contentcreators and small businesses, Shorts can be a game-changer.
" “ASMP's Mission is to empower visual contentcreators. ” The Photo Hub, situated within the Freelancers Hub, presents an invaluable opportunity for ASMP NY and Freelancers Union members to rent the studio space for diverse photoshoots encompassing fashion, headshots, product photography, and beyond.
HANDPICKED RELATED CONTENT: Falling Behind Your Competitors? Build a Content Brand. Online presentations: 24Slides. What’s even more powerful than creating online presentations to promote your brand’s value? Demonstrating that value by helping your audience to craft and enhance its presentations. Click To Tweet.
The E-A-T content writing framework E-A-T is a content writing framework introduced by Google. It is a set of guidelines for contentcreators to ensure high quality content that meets user needs and expectations. In fact, I ghost wrote the content: the content that I wrote was published with a doctor’s by-line.
E-books and white papers: From top-of-the-funnel e-books to deeper-dive white papers or research reports, long-form written content highlights key target topics. Videos: Visual content can give you a more thorough look into a company’s brand and tone.
Listicles help present a large amount of information in small, easy-to-scan, numbered sections. ” That being said, Buzzfeed has indeed popularized listicles as online content. For contentcreators and marketers, listicles are a convenient way of presenting information in bite-size portions.
I’m new to Anchor (you can follow by searching for Darren Rowse) and it’s a new network but I’m already seeing some real benefits for us as bloggers and contentcreators. Anchor presents itself as a great way to get insights from your audience pretty easily. Here’s a few: 1.
Contentcreators should start optimizing content for AI searches in addition to traditional SEO. Businesses can use generative video for a wide range of purposes, such as creating polished corporate presentations, training videos, and even personalized marketing campaigns.
Elementor targets its affiliate program at: Contentcreators Web educators Digital entrepreneurs WordPress developers Marketers and agencies But you’re also encouraged to reach out to them if you offer something unique. With the Elementor affiliate program, you get to earn up to 50% cost-per-action (CPA) for each new sale.
@GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience. People do a lot of waiting – for an appointment, for food to arrive at the restaurant, for a conference presentation to begin. The right content. Presentations. AnnGynn Click To Tweet. At the right place. At the right time.
If you look at recent additions to the Google News sitemap syndication platform, you’ll notice that Google, for the first time, is no longer 100% focused on news-related “current events”- type content. It’s evolved over the years as a news sitemap, leveling the playing field for bloggers, contentcreators, and news publishing experts.
It was presented to a cold lead, so they never ended up clicking on your link. Lucky for you, you can advertise to those same audience members in a few days with a retargeting ad designed to take full advantage of your previous content. Experiment With Content Styles. Imagine you ran a Facebook Ad on the value of hiking boots.
Whatever sector you’re in—and even if you’re a student creating a presentation for class or a teacher crafting engaging learning materials—being able to edit videos effectively can be a game-changer. And for freelance writers who offer add-on services (aside from written content), graphic tools are a must.
It involves transforming written content into a digital format that can be read on various devices such as e-readers, tablets, smartphones, and computers. The process of e-book writing & publishing typically involves the following steps: Writing and Editing Authors or contentcreators write the manuscript or content for the e-book.
Reenergizing your content team. It can be hard for contentcreators to stay focused and motivated when they are producing the same content pieces over and over. Contentcreators often shy away from the idea of process because of how the concept is typically applied,” he says. Click To Tweet.
Use YouTube Summaries to provide in-depth insights and summaries for YouTube videos for contentcreators or marketers. This service could be especially valuable for presentations, reports, or when businesses want to visualize their data for better understanding.
Known as content discovery platforms, they are an innovative way to draw attention while also funding your site with paid advertisements. How Content Discovery Platforms Work Content discovery platforms are an excellent solution for contentcreators who want more exposure and website owners that want to add another revenue stream.
We hear from contentcreators all the time about the struggle to be creative day in and day out. TIP: Find more inspiration from Doug in his session during CMI’s Content Creativity Day and his SlideShare presentation. Insane Honesty in Content Marketing from Velocity Partners. We understand. The struggle is real.
I can’t stress enough that everyone working on content marketing needs to know the core KPIs for measuring the marketing effectiveness of your content. Whether or not they’re directly involved with your content analytics, it’s critical that contentcreators understand how their work impacts overarching company goals.
Bly Robert Bly’s copywriting handbook helps you turn bland copy into persuasive and meaningful content. He also offers advice on web marketing, e-mail marketing, and multimedia presentations. He gives clear examples for content that converts and content that falls flat.
Note: When planning a seasonal campaign on Unsplash, time everything carefully to upload photos at least one month prior to the holiday or the start of the season, as this when contentcreators start planning their articles too. Add symbolic and metaphorical tags that reflect what the photo is evoking.
Consider: In his analysis of the subject, SEO strategist Mike Murray contends that, whether or not mobile-first indexing directly affects rankings now, the fact Google shifted its priorities strongly suggests that meeting its high standards for mobile-friendliness and content quality is something marketers should pay extra attention to.
This section presents key statistics to show just how much businesses are investing in this growing area, and what that means for the future of marketing. Worldwide annual spending on affiliate marketing is estimated to reach $14 billion – eMarketer Annual affiliate marketing spending in the US alone reached $8.2 billion, showing a 10.8%
Sponsored livestreaming is the act of giving money to an influencer, streamer, or another type of contentcreator to broadcast your brand or product(s). It’s clear your potential customers are already watching livestreams, so being present in this arena is a great way to gain exposure. What Is Sponsored Livestreaming?
You may find yourself constantly coming up with new story ideas and splashy ways to present them. Historically, contentcreators make money by selling ad space. The various tools we discussed above include drag-and-drop options, which make the designing task intuitive for many. They allow for unique ad opportunities.
We need to … express the creativity and wisdom that contentcreators, editors, and producers bring to our business. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. Einstein showed that there’s no dividing line between past, present, and future.
A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name. Unlike traditional authors or contentcreators, ghostwriters allow the client to take full credit for the finished product.
Instead of seeing ourselves as the writers or original contentcreators and then having editors review it, what if we saw ourselves as collaborators, building pieces together? What if you followed Beyonce’s song-release model and broke all the content distribution rules? So do content marketers. ahaval Click To Tweet.
This second idea stolen from Paul comes with a great payoff: Use the oft-derided pop-up to offer content suggestions rather than to gather email addresses.@HealthCatalyst HealthCatalyst uses pop-ups to offer content suggestions. That way, every new piece can point the audience to more content that may be useful. Click To Tweet.
Without a way to meaningfully interact with the content, ads ran the risk of being both frustrating and irrelevant. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts.
Whether you need help brainstorming ideas or generating some content, an AI tool can help you get going again. If you’re a busy contentcreator with multiple deadlines or dreams of scaling your content production, it’s worth exploring how AI copywriting may help you. AI Copywriting Limitations.
Big brands like Apple, Google, and Facebook are investing big money in original programming, with revenue-sharing between the platform and the creators. A service like Facebook Watch – the social media behemoth’s on-demand video space – provides a platform that allows contentcreators to find their audience and build a community.
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