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I thought “being different” was crucial in driving content marketing success. Why are some of the best contentcreators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. Any questions, or just want to chat about creating good content?
Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way contentcreators work. As audiences demand more content across different platforms, the number of contentcreators is growing to meet the demand.
Whatever sector you’re in—and even if you’re a student creating a presentation for class or a teacher crafting engaging learning materials—being able to edit videos effectively can be a game-changer. And for freelance writers who offer add-on services (aside from written content), graphic tools are a must.
Use Content Rewriter to offer a content rewriting service. Enter any URL and have the textcontent rewritten for your clients. With Video Captions, offer a service converting YouTube videos into transcribed text and summarizing its content.
What Are the Disadvantages of Three-Minute YouTube Shorts Creating three-minute YouTube shorts can come with several drawbacks that contentcreators should carefully consider. Contentcreators must weigh the benefits of producing longer shorts against the investment in both money and time.
Expertise : the level of skill and knowledge demonstrated by the contentcreator. Google expects content to come from individuals with genuine expertise in the topic they’re discussing. Authoritativeness : the authority and reputation of the contentcreators or the site itself.
MediaValet allows unlimited users, so no matter how large or spread out your team is, they’ll be able to add newly created assets to your library or access them for sales presentations, marketing projects, or anything else in a snap. Extensis Portfolio — Best DAM Software For ContentCreators. Visit Extensis Portfolio.
If you look at recent additions to the Google News sitemap syndication platform, you’ll notice that Google, for the first time, is no longer 100% focused on news-related “current events”- type content. It’s evolved over the years as a news sitemap, leveling the playing field for bloggers, contentcreators, and news publishing experts.
Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly 1 Generic AI text loses value Generative AI is a victim of its own success: Its become so popular that it has reached a saturation point, and readers are starting to catch on. In 2025, this means specialized AI tools with advanced reasoning.
Listicles help present a large amount of information in small, easy-to-scan, numbered sections. ” That being said, Buzzfeed has indeed popularized listicles as online content. For contentcreators and marketers, listicles are a convenient way of presenting information in bite-size portions.
The process of e-book writing & publishing typically involves the following steps: Writing and Editing Authors or contentcreators write the manuscript or content for the e-book. Formatting includes structuring the text, adjusting fonts, adding headings, and incorporating images or illustrations.
Do you get asked tough, or even easy, questions about content marketing by your executives or clients? First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. You shouldn’t be tortured by the idea of having 100%, original content/ideas.
Social videos generate 1200% more shares than text and images combined. Big brands like Apple, Google, and Facebook are investing big money in original programming, with revenue-sharing between the platform and the creators. Those are two of the biggest goals of content marketing in one fell swoop. Amazon Echo. Google Home.
Startup entrepreneurs, CEOs, and public speakers will benefit from the full-screen slider because they’ll use it to showcase their keynote speeches or other key presentations. Contentcreators will find this theme useful, because of its feature that positions your content to go viral – well-designed social share buttons.
But long-form content should not be exclusively text. I zoomed out the page so you can see how the images are sprinkled through the text evenly: Using images in long-form content does a few things: Attracts readers’ eyes as they scroll and gives them a rest from the text. Call-to-action-centered content.
Understanding generative AI in the workplace Generative AI, commonly known as gen AI, is a branch of machine learning in which algorithms and models are trained on large amounts of raw data to create new outputs, such as text, images, or other content. Let’s dive into some of the benefits that AI presents in the workplace.
The six steps I’ve outlined below can help even the most experienced contentcreator to be more inclusive. Who are you currently creating content for? How you present your content can be just as important as what you say from an inclusivity standpoint. Look for Blind Spots. That’s just a start, though.
From here you can change up each page with the content you want, including text, photos, and videos. You may find yourself constantly coming up with new story ideas and splashy ways to present them. Historically, contentcreators make money by selling ad space. This is where the visual fun begins.
Elementor targets its affiliate program at: Contentcreators Web educators Digital entrepreneurs WordPress developers Marketers and agencies But you’re also encouraged to reach out to them if you offer something unique. With the Elementor affiliate program, you get to earn up to 50% cost-per-action (CPA) for each new sale.
Present benefits rather than features Shift the focus from what something does (features) to how it can improve the reader’s life (benefits). A few other ways to incorporate keywords in the content are with internal linking and alt text.
I’m new to Anchor (you can follow by searching for Darren Rowse) and it’s a new network but I’m already seeing some real benefits for us as bloggers and contentcreators. Anchor presents itself as a great way to get insights from your audience pretty easily. Here’s a few: 1.
This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? What ethical standards should be present to ensure responsible content creation? When the inaccuracy is obvious, contentcreators can quickly identify and edit it out. Why does AI ethics matter?
Without a way to meaningfully interact with the content, ads ran the risk of being both frustrating and irrelevant. YouTube was hoping to present itself as a valuable advertising platform, but its original approach to advertising severely limited the effectiveness and efficiency of brand marketing efforts. Video Discovery Ads.
Note: When planning a seasonal campaign on Unsplash, time everything carefully to upload photos at least one month prior to the holiday or the start of the season, as this when contentcreators start planning their articles too. Add symbolic and metaphorical tags that reflect what the photo is evoking.
You’re not just an anonymous contentcreator trying to drive your business. As long as there is darkness between the glass and the camera lens, the camera won’t pick up the light reflecting from the text on the glass. You, however, will be able to clearly read the text as it scrolls. You’re a real person.
Like the weary holiday shopper, contentcreators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows?
Here’s what it looks like: It will then give you the option to send text and multimedia messages by displaying a message thread. Typically, before the takeover, the brand and the contentcreator should hype their collaboration. You can send messages to 15 followers at a time.
This is not just for YMYL pages but for all web pages containing any type of content. Reviewers will look for formal expertise, factual knowledge, and whether high-quality information is presented that matches the topic searched. MC can be images, text, videos, or even page features. Optimize your content for Google snippets.
You’re not just an anonymous contentcreator trying to drive your business. As long as there is darkness between the glass and the camera lens, the camera won’t pick up the light reflecting from the text on the glass. You, however, will be able to clearly read the text as it scrolls. You’re a real person. People spend 2.6
Research-based ebooks present original data and insights, sometimes interspersed with case studies and personal anecdotes. For example, the farm CSA could present statistics about how its program has improved community health, along with background from sources like the USDA about the importance of well-rounded nutrition.
These tools give you insights into what content is working and enable you to make informed decisions regarding future content. Video Views Video views are an important metric for contentcreators and businesses alike. When set up properly, text ads can deliver great results. However, they are expensive to run.
Biteable allows you to create videos, animations, motion graphics, and a number of other visuals for social, ads, and even presentations. The alt text of the Pinterest image automatically serves as the caption for the image. Hopper HQ connects your brand with top contentcreators in your vertical. CoSchedule.
The rise of sophisticated AI writing tools has brought the question “Is AI content plagiarism” front and center in classrooms and content marketing meetings around the world. These advanced programs can generate human-quality text in seconds, forcing everyone to reconsider just how original “original content” really needs to be.
Furthermore, they require a different kind of attention than visual or text-based content, making them an ideal way to engage listeners at the gym, in a car, doing chores, or at any other time when they might be in the mood for a good story or new knowledge but need to keep their eyes focused on other tasks.
When creating online content, optimizing web copy with keywords is an essential piece of the puzzle. But the question is, should that be your primary focus as a contentcreator? Although optimizing your content is essential for generating more website traffic, it’s also crucial that you’re getting that traffic to convert.
So what exactly does this shift look like and what dangers or benefits might it present? Although autogenerated content is riding a wave of popularity, consider the ethical implications of using AI generators to produce content for readers and customers. with content is dangerous as of now. TLDR spoiler: it is lying.
Not only does Talk Triggers address a crucially important topic, Jay and Daniel present a model that can teach and inspire the next generation of authors as well. The design and simple graphics are especially appropriate at communicating context without overwhelming adjacent text. If you’re familiar with Jay’s Unthinkable.fm
Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more. HANDPICKED RELATED CONTENT: 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros.
Show Notes Staying involved in the author community when you're not writing What is accessible content? Images of text are used all the time in our industry. So not only if people are blind, they're obviously going to need some other text, either in the alternative text or in the post itself to give us what's in the image.
These on-page elements include titles, headings, meta tags, images, alt text, etc. It was developed by webmasters and contentcreators who wanted to make sure their sites were visible to potential customers. On-page optimization focuses on optimizing individual web pages within a website.
In this blog post, we’re unveiling an arsenal of the best hacks and tips and tricks for content creation that will transform the way you create. From brainstorming techniques to editing shortcuts and everything in between, get ready to unlock your full potential as a contentcreator.
Like blog posts, they need to present useful information, such as “how-tos,” on topics that interest the company’s prospects or customers. White Papers White papers tend to be more formal and serious in tone than content like an e-book or blog post. Here you will write content for courses. They may contain technical information.
At present, there is no follower objective. They consist of a single image accompanied by text. Ensure text on the image is minimal and readable. Action step: Set up a retargeting campaign for users who’ve engaged with your content in the last 30 days. Image Ads Image ads are simple, yet powerful.
One of the best ways to increase your blog views is to understand why you’re creating content in the first place. What are your goals as a contentcreator? One of the most important things a search engine considers is the quality of contentpresented. This demands high quality in both formatting and text.
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