Express Writers

NOVEMBER 29, 2022

When creating online content, optimizing web copy with keywords is an essential piece of the puzzle. But the question is, should that be your primary focus as a content creator? Although optimizing your content is essential for generating more website traffic, it’s also crucial that you’re getting that traffic to convert.

Copy 105

Copy Keywords Content Utilities 105

Neil Patel

JANUARY 18, 2023

Other priorities for this update included strong backlinks and non-invasive web content. For e-commerce sites, this meant rewarding those that produced non-product specific content only. Video content is performing well on platforms like TikTok and Instagram and in search itself. GA4 Will Be The Only Game In Town.

Engineering 113

Engineering SEO Advertising Social Media 113

Contently

JULY 9, 2024

A/B or multivariate testing results Anecdotal data from customer conversations, including from sales You don’t need to use all of these data sources. Contently offers multiple data and measurement tools to allow content teams to efficiently create data-driven content.

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

BKA Content

MARCH 10, 2023

Often, those of us in the copywriting business distinguish between two main types of content: Direct-response, which features a call-to-action that ideally drives the reader to act immediately. This type of copywriting creates a measurable response to your CTA, which in turn helps you calculate the return on your content investment.

Copywriter 59

Copywriter Copywriting Website Persuasion 59

The Creative Penn

MARCH 13, 2023

Jeff's latest book is Content for Everyone , A Practical Guide for Creative Entrepreneurs to Produce Accessible and Usable Web Content , co-written with Michele Lucchini. And the high level kind of thing that I always say is, if you can't see that image, what do you, as the content creator, need me to get from it?

Content 98

Content Text Creativity SEO 98

Smart Blogger

NOVEMBER 15, 2022

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? e-Commerce companies with blogs tend to publish a lot of content.

Freelance 126

Freelance Writing Portfolio Proofreader 126

ContentWriters

FEBRUARY 21, 2024

Google: Quality Over Source, AI Content Not Penalized Marketing teams started the year cautiously testing gen AI’s capabilities, waiting to hear how Google would treat AI-generated content. On February 8, 2023, Google announced it would prioritize the quality of content over how it’s produced. ” Originality.ai

Content Marketing 59

Content Marketing Marketing Content Content Creation 59

Grammarly

NOVEMBER 12, 2024

With predictive analytics, marketers can set goals for sales, conversions, and ROI based on historical data and future predictions. Use AI writing assistance to revise underperforming web content or adapt copy for various channels, formats, and audiences.

Marketing 110

Marketing Retail Social Media Advertising 110

Neil Patel

OCTOBER 30, 2020

We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Why does it work?

Storytelling 145

Storytelling Persuasion Social Media Creativity 145