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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

I thought “being different” was crucial in driving content marketing success. Why are some of the best content creators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. Cover image by Joseph Kalinowski/Content Marketing Institute.

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10 Steps to Content Mapping Mastery + 5 Tools

Copywriter Collective

In consideration and decision phases, it would be webinars, eBooks, or case studies that would answer questions and then compare options. Thus, you need to develop diversified content formats in order to keep the user engaged and make them explore further. Quizzes are good for the awareness stage since they contain interactive content.

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How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

Blog articles: Frequently published, short-form content gives insight into the range and relative importance of content topics and keywords. Podcast and audio recordings: Audio content can add color to how the team operates and thinks about certain topics.

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How to Train Your Brain to Be Creative: Lessons for Marketers

Content Marketing Institute

Reenergizing your content team. It can be hard for content creators to stay focused and motivated when they are producing the same content pieces over and over. Content creators often shy away from the idea of process because of how the concept is typically applied,” he says. Click To Tweet.

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

For this reason, content creators typically fall under the marketing function, and marketers are often led by Chief Marketing Officers (CMOs). Since 56% of Chief Content Officers have been appointed since 2016 , the hierarchy within each organization might look different. Becoming more data-driven with help from technology.

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Understanding & Demonstrating Google E-E-A-T: A Complete Guide

Backlinko

Expertise : the level of skill and knowledge demonstrated by the content creator. Google expects content to come from individuals with genuine expertise in the topic they’re discussing. Authoritativeness : the authority and reputation of the content creators or the site itself.

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10 Ways To Monetize Your Online Content

BKA Content

Some blogs also create online monetization strategies with a private, members-only site that houses premium content. Your readers can pay a monthly or annual subscription fee for access to discounts, directories, private discussion boards and forums, podcasts, webinars, course content, and even small group consulting sessions.

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