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More than just a preferred list of grammar rules, an editorial style guide provides your contentteam with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorialteam grows.
Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to. Editorial quality and value: No matter what tone, voice, and style you use, editorialteams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience.
Your office address should be easily viewable and all of your editorialteam should have profile pages with images and email addresses included. Here are some tips on how to write news content to an excellent standard. Accountability is also a must. Finally, the quality of the writing itself matters greatly.
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