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It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. The job role of a copywriter and contentwriter may appear the same at first glance: write words on behalf of a brand. Angela Ash, ContentManager, Flow SEO.
Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-formcontent writing has a conversational and accessible writing style. Not a good sign.
Contentwriters are highly associated with long-formcontent and in this case, finding ways to avoid plagiarism , and grammar issues are very important. With the fact that copywriters highly deal with short-formcontent, they may feel like they can always rely on their skills.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. Or, you might keep it all online with social media and content marketing.
To make this segment of your quarterly content planning more effective, design a way of keeping track of your content’s performance each quarter. You can use a spreadsheet or any other content-management tool that you find easiest. Set Content Goals. E-books are a type of long-formcontent in PDF or HTML formats.
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