This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. Here’s an email I recently sent to one of my old clients that you can tweak based on your relationship with them: And don’t worry: old clients understand contractors raise their rates. Don’t believe me?
As you can see from our layer cake, a complete content marketing team and workflow plan need to be created with four distinct stages. The first stage, Ideation , is the base layer of the Content Cake. This represents the strategy behind each long-formcontent piece you publish. Stage 1: Ideation.
For example: in the B2B SaaS industry, needs long-formcontent, and has solid asynchronous communication policies. Clients expect contractors to up their prices at least once a year. But your potential clients—contentmanagers and marketing leaders—aren’t interested in those posts. Don’t believe me?
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content