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What is a Content Author?

Agency Content Writer

Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digital marketing agencies. What exactly is the role of a content author? What is a Content Author?

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21 Digital Marketing Tools You Need When Starting a Business

Neil Patel

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

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14 Top LinkedIn Profile Tips for Freelance Writers

Elna Cain

From tech to beauty to digital marketing and more, you’ll find all kinds of industries on LinkedIn looking for freelancers. I recently did this when a well-respected content manager asked about other marketers’ KPIs for their clients I decided to take a screenshot and grab the link for my SME Swipe File.

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The Fastest Way to Build Your Freelance Writing Business (Even With Thousands of Layoffs)

Elna Cain

For example, here’s a job description for a freelance writer for digital marketing. The form has basic questions like how many articles you can write per week and what you know about the digital marketing niche. Start sharing those people’s content, get on their email list, and be friendly to them online!

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Mastering Content Clusters to Build Topical Authority 

The Hoth

When a website covers a particular topic in great detail (typically with content clusters , but more on this in a bit), Google will start to view it as an authority on the subject, and its topical authority will increase. So, where do content clusters enter the picture?

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How to Use Google Scholar to Find Content Ideas and Research

Neil Patel

Google Scholar is beneficial to searchers because it allows marketers and researchers easy access to scholarly literature like academic journal papers. You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic. Use Keyword Research to Inform Your Search.

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What’s the Difference Between a Content Creator and an Influencer?

Neil Patel

Content creators also need to be good storytellers to create engaging content. Nowadays, many content creators also excel at SEO and digital marketing to help themselves and their clients achieve key business goals. Content creators develop content marketing strategies.