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More than just a preferred list of grammar rules, an editorial style guide provides your contentteam with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorialteam grows.
Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. It really is that important.
With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty.
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So, as an editorialteam, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that.
Examine the operational structure : Look for dedicated account managers and editorialteams who will support your projects. Contently is a content marketing solutions best suited for enterprise organizations seeking comprehensive content strategy and creation capabilities.
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