Neil Patel

NOVEMBER 11, 2020

The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team.

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Content Marketing Institute

MARCH 6, 2018

But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. I recommend starting with our Content Marketing Strategy Essentials guide and branching off from there. What’s in an editorial plan? Governance lies at the heart of every editorial program.

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Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

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Content Marketing Institute

NOVEMBER 1, 2018

Digital asset management (DAM). Enterprise content management. Oracle WebCenter Content. IBM FileNet Content Manager. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology. Make plans today to expand your content tech knowledge in April in San Diego.

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Content Marketing Institute

NOVEMBER 30, 2017

Otherwise, your company doesn’t get full value from its content as a business asset. Give your metadata as much attention as your content, says @amchughredhat via @marciarjohnston. This shared understanding of people’s challenges also helps teams align organization-wide messaging and optimization. Click To Tweet.

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Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior associate, content management, at Harper Collins.

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ProBlogger

JULY 30, 2014

Your office address should be easily viewable and all of your editorial team should have profile pages with images and email addresses included. Here are some tips on how to write news content to an excellent standard. Accountability is also a must. Finally, the quality of the writing itself matters greatly.

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