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But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. I recommend starting with our Content Marketing Strategy Essentials guide and branching off from there. What’s in an editorial plan? Guidelines and governance.
We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business. We create ads, we run A/B tests, we optimize keyword strategies, and we implement contentmanagement technology. How to Build a Content Marketing Practice in a Year: Lessons From Monster.
Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.
Having an editorialcontent strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an EditorialContent Strategy? Helping people find you through your content is your ultimate goal.
Content teams are often virtual or perform roles divided between traditional marketing and/or other skill positions within the business. Thus, strategic editorial strategies may consist of an alignment with campaign-oriented marketing or other departmental goals. Platform – content as integrated business.
So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. Platform – content as integrated business.
Bloggers choose to be freelancers, yes, but that means we’re out of potential retirement plans governments and other organizations create for 9 to 5ers. We cost the government less in sick time and health care, and we help support the economy with the money we make. We work just as hard, if not harder. Competition Winner!
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