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With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level contentmanagement possible.
Having an editorialcontent strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an EditorialContent Strategy? Helping people find you through your content is your ultimate goal.
For instance, content might be of little use in converting users at the bottom of the sales funnel; however, it could be invaluable in bringing users onto your site in the first place, by boosting brand awareness and organic leadgeneration. Different segments of the sales funnel warrant different types of content.
Typically, guest posts on these sites will come in the form of an Op-Ed (Opinion Editorial). Guest posts on sites will usually need to go through a rigorous editorial process before getting approved. This is not a pervasive problem; there is usually a nice middle ground of decent websites with reasonable editorial schedules.
A content strategy that is focused on producing quality content — but isn’t scalable with a team of writers and standardized style guides — will break when put to the test of increasing the volume of that content. Outsourcing the writing portion doesn’t take away from the importance of maintaining in-house content experts.
I mean, it’s a lot easier to say or write “CMS” than “contentmanagement system.” By calculating the lifetime value of each customer, you’ll know how much you can afford to spend on marketing while still generating a profit. Most contentmanagement systems are designed for collaboration between coders and non-coders.
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