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4 Paths to Better Content Management and Strategy [New Research]

Content Marketing Institute

Delivering content in such a personalized, context-dependent way requires a strategic content management approach and a sophisticated tech platform most likely fueled by artificial intelligence. In other words, it requires systems and repeatable processes for creating and managing content in a way that can scale.

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How to Create an Editorial Style Guide

Neil Patel

The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team. Where should you begin?

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

To be successful, your content plan must be actionable, and you need to publish content consistently. That’s where an editorial calendar comes in. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow.

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Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan

Content Marketing Institute

But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. I recommend starting with our Content Marketing Strategy Essentials guide and branching off from there. What’s in an editorial plan? Governance lies at the heart of every editorial program.

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3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

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Prove the value of content by managing the end-to-end process under one roof

Contently

Contently’s Intelligent Talent Recommendation (ITR) tool uses an algorithm to match companies to freelancers with the right experience and industry knowledge. You’ll also gain access to editors that help you manage those freelancers and their output. Contently allows you to connect distribution directly to your workflows.

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How to Build a Great Content Marketing Editorial Calendar

ContentWriters

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.