Neil Patel
NOVEMBER 16, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A content management system—CMS for short—gives you the ability to publish content on the Internet. There are tons of different content management systems available on the market today.
ProBlogger
AUGUST 10, 2014
Similarly, the same approach should be taken when it comes to choosing the best open-source content management system (CMS). Whether youll be running a company blog or a site thats jam-packed with graphics and video, making the right choice depends on your content. Drupal: Sophistication and usability in one package.
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Content Marketing Institute
MARCH 6, 2018
Fortunately, if you break down your plan into three key focal areas the tasks should come into clearer focus, making the process much more manageable. The three areas include: Guidelines and governance – editorial quality standards, preferred practices, and guiding principles that define and distinguish the value of your brand’s content.
Content Marketing Institute
NOVEMBER 29, 2017
Google “business case content strategy” and you’ll get only 72,000 results. Now, when I say, “content strategy,” I mean the holistic approach to using content as an asset to the business. Why should the business care about careful governance , management, adaptation, optimization, and scale of the way it uses content?
Contented
JUNE 7, 2016
But that’s OK—an army of staff will pick up the slack and write the content in and around their everyday jobs. Then the web team recruits staff to write content. Someone in the web team — a content manager if you’re lucky — will go around and let staff know of their new content writing responsibilities.
Content Marketing Institute
DECEMBER 28, 2017
We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. Big means that you use words like ‘process,’ ‘ownership,’ ‘governance,’ and ‘standards.’
Neil Patel
OCTOBER 5, 2020
Typically marketing, customer service, or sales receive the responsibility for review management. You’ll want to choose a single department and team, give them the decision-making authority and autonomy they need to manage your reputation. Set reporting requirements: You’ll want to set guidelines on your campaign reporting.
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