This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
But that’s OK—an army of staff will pick up the slack and write the content in and around their everyday jobs. Then the web team recruits staff to write content. Someone in the web team — a contentmanager if you’re lucky — will go around and let staff know of their new content writing responsibilities.
In my work as a content strategist, I meet many webcontent teams, who tell me they are overworked and undervalued. In the web or communications team, you can spend your days pulling your hair out, policing and rewriting digital content, that is not fit for purpose. New site, same old content problems.
menu as an example you can replicate on your government website or corporate website. Keep content away from pages designed for navigation. The same goes with leaving a trail of content on a menu landing page. Content on menu pages affects usability. If your CMS does this, don't be tempted to fill that page with content.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content