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To make this segment of your quarterly content planning more effective, design a way of keeping track of your content’s performance each quarter. You can use a spreadsheet or any other content-management tool that you find easiest. Set Content Goals. WhitePapers. Case Studies.
It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level contentmanagement possible. Use Alter to personalize in-content CTAs and learn from engagement metrics. Click To Tweet.
Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. WhitePaper A whitepaper is a long-form report that usually presents a common problem and then offers a solution.
Research powerhouse A solid content strategy is built on a strong foundation of research. Contentmanagement From blog posts to email marketing campaigns, staying organized with your content creation can be a challenge. Contentmanagement systems (CMS) can be your savior.
Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online leadgeneration. If you were to scale the math accordingly, the writing of 16 nearly 2000 word blog posts would take around 120 hours.
There are a few reasons that you will need an editorial content strategy to be successful. The lack of having a content strategy sets you back as an agency, website blog, or business 43% in leadgeneration! Content Marketing vs Content Strategy. How to Create a Digital Content Strategy.
This way, even if you send it to a generic email, you can still personalize it. As a guideline, you want to find: Editors ContentManagers Owner/Founder of a Blog One of the easiest ways to figure out who is in charge is by looking at the editorial page, the masthead of a publication, or the ‘About’ page.
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