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To make this segment of your quarterly content planning more effective, design a way of keeping track of your content’s performance each quarter. You can use a spreadsheet or any other content-management tool that you find easiest. Set Content Goals. You should set goals for your content each and every quarter.
It depends on how much value a content type brings to your client. . For instance, you can demand a premium for case studies because clients use them directly to close more sales. Similarly, research reports, long-form blogs, and landing pages help clients bring more revenue or visibility to their company—making them highly lucrative.
Your copy is always written to accomplish (that’s what makes it copy, not a different form of writing). Benefits make sales , and features make failures. It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts.
Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. The marketing budget or the money clients have available to pay for content or copy, will determine rates.
The first stage, Ideation , is the base layer of the Content Cake. This represents the strategy behind each long-formcontent piece you publish. Your sales goals. Approval is all about getting the “okay” to publish the content piece from whoever is in charge, or whoever is the last word on your brand’s content.
AI in copywriting specifically is opening up doors to superior content pieces that can optimize customer experience, and engagement. More so, it is helping marketers attain the best sales or persuade customers to take a particular action. Currently, she is serving as a contentmanager at the ‘Speaking Polymath’.
It’s typically used in sales (i.e., Gated Content To get better-qualified leads, marketers and sales teams will often offer a free resource to customers in exchange for either a piece of contact info or an opportunity to chat with the prospect. Short-formcontent should have a target word count of 300–600 words.
Every piece of content you publish should have ONE goal like these: – get a sale – get a sign up – attract shares/links This changes the frame from which your writers approach the content. You typically won’t need to create in-depth, long-formcontent for each page.
How will this affect your email database, your sales CRM, or your lead conversion? Draft up your best three pieces of content and start the editing process. Quality content increases search visibility and authority. Having a solid content strategy gets you recognized in the search engines! Try it out! Visibility.
As powerful as AI is, AI-generated content still needs a human touch to ensure you publish engaging content that resonates with your readers. As a brand or contentmanager, you need to know how to hire and train your own AIO writers. Want to give Content at Scale a whirl? I call it the AI Blogger course.
Source: ProBlogger Things to keep in mind when adding multimedia elements to your blog posts: Images Upload images directly to your blog post by inserting them using the built-in editor or contentmanagement system (CMS). Use images to break up text, illustrate concepts, or provide visual examples related to your content.
Whether you are using your Drupal website for e-commerce or building a content-driven brand, such as a membership site, Drupal SEO will help your customers find you as they search for answers online. Drupal is a CMS, or contentmanagement system. How can you provide content that helps them? What Is Drupal?
It depends on how much value a content type brings to your client. For instance, you can demand a premium for case studies because clients use them directly to close more sales. Similarly, research reports, long-form blogs, and landing pages help clients bring more revenue or visibility to their company—making them highly lucrative.
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