article thumbnail

What is a Content Author?

Agency Content Writer

Exploring platforms like Moss51 can help beginners understand the best practices in credible content creation. Technical Knowledge Technical skills, such as familiarity with content management systems (CMS) and basic HTML, are increasingly valuable.

article thumbnail

Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company. Register today. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s the Difference Between a Content Creator and an Influencer?

Neil Patel

Content creators also need to be good storytellers to create engaging content. Nowadays, many content creators also excel at SEO and digital marketing to help themselves and their clients achieve key business goals. Content creators can offer more than one skill. Content creators tend to be good storytellers.

article thumbnail

What Are Google Web Stories?

Neil Patel

Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option. If you have a WordPress website, this may be the most obvious and seamless option, especially if you’re already comfortable with the content manager. Newsroom AI.

article thumbnail

4 Content Marketing Gems to Inspire You and Your Strategy

Content Marketing Institute

For an example from the content world, he relayed the story of a conversation with a conference attendee. The man had spent months trying to redesign his content management system’s workflow so only certain people could push content live. For better content, hit the eject button. Click to enlarge.

article thumbnail

Squarespace Review

Neil Patel

While I wouldn’t call Squarespace the absolute best content management web builder, it undoubtedly does its due diligence in the design and visual department. Along with email, Unfold is Squarespace’s unique “storyteller tool.” To complement their roster of web builder tools, they also offer site analytics as a nice plus.

Portfolio 121
article thumbnail

18 Ultimate Copywriting Tips for Beginners

Article Writing

Become an expert storyteller , too. It serves as a convincing lede in long-form content, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Vanessa Perplies, Brand Storyteller, Workiz. Write Content, Not Copy. Angela Ash, Content Manager, Flow SEO.