Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools … Read more ›

Content Marketing 121

Content Marketing Marketing Content Keywords 121

Ahrefs

MARCH 7, 2024

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s … Read more ›

Content Marketing 123

Content Marketing Content Marketing Sales 123

Content Marketing Institute

MARCH 28, 2024

It’s the convergence of public relations and content marketing. Are you ready for the transformation? We’re not talking about AI. If you tackle it the right way, you can forever enhance your brand’s storytelling.

Content Marketing 126

Content Marketing Storytelling Marketing Content 126

Content Marketing Institute

JULY 30, 2024

AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.

Content Marketing 114

Content Marketing Marketing Content Creation Content 114

Content Marketing Institute

OCTOBER 3, 2024

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.

Content Marketing 114

Content Marketing Marketing Content 114

Ahrefs

MARCH 26, 2024

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything. They … Read more ›

Content Marketing 128

Content Marketing Marketing Content Brand 128

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Further reading: 28 Awesome Content Marketing Tools 6.

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Content Marketing Marketing Government Content 103

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. Managing this stage of the content creation process at scale is key to improving SEO.

Content Marketing 104

Content Marketing Marketing Content Creation Content 104

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Ahrefs

NOVEMBER 30, 2023

85.19% of all blog traffic comes from organic search. Animalz) On average, engagement starts to drop after 7 minutes of reading. Medium) People rarely read online — a pattern that hasn’t changed since 1997. They’re far more likely to scan … Read more ›

Content Marketing 141

Content Marketing Marketing Content Engagement 141

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

Content Marketing 139

Content Marketing Marketing Content Social Media 139

Adam Connell

DECEMBER 5, 2024

Want to learn more about the state of content marketing this year? Check out our roundup of 71 eye-opening content marketing statistics…

Content Marketing 85

Content Marketing Marketing Content 85

Contently

OCTOBER 3, 2024

B2B content marketing managers will love the content discovery feature that finds the most popular articles on any topic. And it’s perfect for developing an SEO-focused content calendar. Ahrefs has a variety of plans to suit your team’s needs, but most marketing teams will need a more robust plan than the basic version.

Content Marketing 80

Content Marketing SEO Content Management System Marketing 80

Content Marketing Institute

AUGUST 1, 2024

The 2025 budget is bigger, and you can add a new role on your content and marketing team. Great news! Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.

Content Marketing 122

Content Marketing Marketing Content 122

Content Marketing Institute

OCTOBER 18, 2023

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in the CMI's latest research report.

Content Marketing 27

Content Marketing Marketing Content 27

Ahrefs

MARCH 18, 2024

If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. A funnel in marketing is a multi-stage process that guides potential customers from … Read more › And there are very good reasons for it.

Content Marketing 122

Content Marketing Marketing Content IT 122

Content Marketing Institute

JULY 18, 2024

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

Content Marketing 131

Content Marketing Content Marketing 131

Content Marketing Institute

OCTOBER 25, 2024

Too much marketing has been just average for years. It’s time to change that with this inspiration from Content Marketing World.

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Content Marketing Marketing Content 94

Content Marketing Institute

OCTOBER 9, 2024

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

Content Marketing 110

Content Marketing Marketing Content 110

Content Marketing Institute

SEPTEMBER 25, 2024

B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.

Content Marketing 97

Content Marketing Website Marketing Content 97

Content Marketing Institute

AUGUST 30, 2024

Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.

Content Marketing 98

Content Marketing Advertising Marketing Content 98

Blogging Wizard

APRIL 24, 2024

Blogging is one of the most effective forms of content marketing. Are you in need of a few blog niche ideas for your next online business venture? It allows you.

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Blog Blogging Content Marketing Marketing 286

Enchanting Marketing

SEPTEMBER 19, 2023

The easiest way to do that in content marketing is to share miniature stories : Tiny stories that you can feature in blog posts, books, social media, and courses. I used that story to explain how mistakes matter less than we think, also in content marketing. In content marketing, we give away valuable free gifts, too.

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Writing Social Media Agency Content Marketing 256

Write Freelance

JUNE 13, 2023

As the content marketing industry has grown multifold over the years, so has the number of content writing tools available tools available. It is an excellent starting point for anyone who wants to become a content writer in India or get into content marketing. Sounds a lot, doesn’t it?

Writing 245

Writing Content Freelance Keywords 245

Freelance Magic

DECEMBER 6, 2022

Published one post about content marketing/SaaS content every day for seven days. ​In The content I posted was aimed at SaaS brands and their content marketing efforts, and I posted at the same time every day (about 9am UK time). Perhaps most importantly, I had 3 new leads reach out to me.

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Freelance Storytelling Concept Brand 260

Elna Cain

MARCH 27, 2024

These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more. It’s best to turn in your work early to avoid creating content bottlenecks for the client. It’s not for the head of content at Drip Emily Blankenship.

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Freelance Writer Communication Copywriter 246

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

Brand 98

Brand IT Marketing Healthcare 98

Content Marketing Institute

AUGUST 15, 2024

How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.

Audience 137

Audience Content Content Marketing Marketing 137

Ahrefs

MARCH 7, 2024

Just the names themselves will give you a good idea of what’s important in content marketing. To organize things a bit, we’ve organized the metrics into eight categories. Let’s get to it. This type of metric measures the efficiency of … Read more ›

Marketing 133

Marketing Content Content Marketing IT 133

Content Marketing Institute

OCTOBER 10, 2024

Are you happy with the content and marketing tools your organization uses? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend. Or does it feel like something’s missing?

Content Marketing 133

Content Marketing Marketing Content IT 133

Enchanting Marketing

JULY 30, 2024

Bestselling author and content marketing supremo Ann Handley describes an article on LinkedIn riddled with spelling errors and profanity: As an exacting writer and a proponent of a slow and strategic marketing, I should be having an aneurysm (Ann-eurysm?)

Writing 274

Writing Writer Publishing Publisher 274

Ahrefs

MAY 1, 2024

Judged by content marketing best practice, these articles are bad. HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. … Read more ›

Content 129

Content Content Marketing Sales Marketing 129

Content Marketing Institute

SEPTEMBER 26, 2024

Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program. Overwhelmed by all the data available to analyze?

Marketing 128

Marketing Management Content Marketing Content 128

Content Marketing Institute

AUGUST 29, 2024

Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World. Your audience’s inboxes are a crowded but extremely valuable space.

Marketing 128

Marketing Content Marketing Content 128

Content Marketing Institute

JANUARY 18, 2024

Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.)

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Content Content Marketing Marketing 127

Content Marketing Institute

SEPTEMBER 12, 2024

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.

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Content Engagement Content Marketing Marketing 126