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Powerful B2B Copywriting Strategies That Drive Conversions

Copywriter Collective

While alternative content formats like video have shifted marketing significantly in recent years, textual content remains a powerful part of content marketing. While B2B content marketing is not new, its effectiveness depends on how well the content is written and structured.

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Build a Better Website with the StoryBrand Framework

Pronto Marketing

Creating a satisfying hero’s journey is one of our main objectives when developing effective marketing copy for our clients’ websites. While StoryBrand can be used in many aspects of marketing and branding, we try to present a complete story up front on the homepage. Miyagi to their Daniel-san.

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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Read on as we discuss each type of content and how to decide between a white paper vs. eBook in your marketing strategy. What Is an eBook?

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What is a Content Marketing Specialist? How Do They Help Your Business?

Shorthand Content Marketing

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. During the years of publication, the almanacs sold 10,000 copies per year. Content Marketing Must Create Engagement.

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10 Examples of Product Descriptions That Sell

BKA Content

These positive feelings are exactly what you want your customers to experience when reading your ecommerce copy because they motivate purchasing intent and brand loyalty. The Way You Write a Product Description Makes a Difference Well-written content makes shopping rewarding and fun for potential consumers. Who is it designed for?

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Top 10 Types of Copywriting to Make Money in 2023 (& Beyond)

Smart Blogger

Writing copy isn’t limited to just the written word either. The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. And on another, you may find yourself crafting clever billboard copy for Shopify: 2.