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Our rants and raves include Lloyds Bank’s big bet on contentmarketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Download this week’s PNR: This Old Marketing podcast. . (06:05): Content love from our sponsor: Ahrefs (12:03).
One of the oldest mediums is also one of the most powerful — and one of the most overlooked in contentmarketing. In April 2018, a copy sold on eBay for $1,100.). A copy sold for $1,100. In 2015, the comic won the CMI ContentMarketing Award for best regular feature column or section. kimota Click To Tweet.
It’s time for contentmarketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a ContentMarketing World talk earlier this year. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry.
They work for clinics, pharmaceutical and medical device companies, and health care organizations. Freelance copywriters who can create great copy earn over six figures. These positions exist in universities, large clinics, pharmaceutical and medical products companies, and contract research organizations (CROs).
Copywriting is like an umbrella, sheltering a variety of specializations , from contentmarketing to direct response copywriting , each with its own income potential. You could be sipping coffee in a small Midwestern town, crafting compelling copy for a client based in Silicon Valley. Curious to discover more? Hang tight!
If you enjoy research and have a background in healthcare, consider specializing in medical writing, where you can create content for healthcare providers, pharmaceutical companies, or wellness blogs. Once you’ve identified potential niches, research their demand in the global market. Next, create a contentmarketing plan.
Medical Device and Pharmaceutical Manufacturers. To be that solution, your website copy needs to tell the world what you do and how you’re uniquely qualified to offer that service. Post informative, well-written medical copy that positions you as an authority and also helps you stand out. Dentists & Orthodontists.
Successful content writers stay on top of trends in contentmarketing, new social media platforms, and changes to search engine algorithms. So who’s best suited for a content writing career? Copywriter If you love persuasive writing and have a keen understanding of marketing principles, try copywriting.
Their creations range from instruction manuals and user guides to web content. From pharmaceutical companies to the IT sector, the market for tech journalists is endless. She has 5 years of experience as a marketer, spearheading lead generation campaigns and events that propel top-notch brand performance.
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