Content Marketing Institute

NOVEMBER 29, 2021

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

Content Marketing 145

Content Marketing Marketing Content Creativity 145

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. Content Marketing: 2021 Current Trends.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

APRIL 28, 2022

Content marketing is on the verge of a tech-enhanced revolution. Learn how businesses can pair the benefits of human creativity with AI efficiency to create better content with less time and effort. Continue reading →

Content Marketing 144

Content Marketing Marketing Content Creativity 144

Enchanting Marketing

MARCH 25, 2025

And their very last sentence encourages readers to implement their advice by telling them it’s not as hard as they might think: And most of the time we don’t even have to use much creativity to harness these powers—we just need to be ready to spot the good ones that life generates every day. Too many ideas.

Education 192

Education Social Media Communication Blog Post 192

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.

Content Marketing 144

Content Marketing Marketing Content Keywords 144

Content Marketing Institute

OCTOBER 6, 2022

Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive. Continue reading →

Content Marketing 140

Content Marketing Marketing Content Creativity 140

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Content Marketing 145

Content Marketing Marketing Content Social Media 145

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Content Marketing Institute

OCTOBER 15, 2021

A writer creates a sticky wicket for finding other creatives. Ronald McDonald House sponsors content that has nothing to do with itself. And NEA Member Benefits turns ‘boring’ content into a hoot. See our hot takes.

Content Marketing 140

Content Marketing Marketing Content Creativity 140

Content Marketing Institute

MARCH 22, 2022

Ease your creative struggles and sharpen your tactical execution by learning from these winning content marketing brands. Continue reading →

Content Marketing 131

Content Marketing Marketing Content Creativity 131

Enchanting Marketing

DECEMBER 17, 2024

The beauty of discomfort I like the creative part of me. Creative work is inherently scary. But even more so because creativity requires showing up and being vulnerable. It’s been part of content marketing for a long time. Do you recognize that feeling of relearning the same lessons? Here goes … 1.

Writing 130

Writing Creativity Writer Content Marketing 130

Enchanting Marketing

JANUARY 14, 2025

Does content marketing sometimes feel like a challenge? Like you’ve got to produce a never-ending stream of content? Wherever you’re marketing you business, it may never seem enough. Never enough content. I’d like to offer a different perspective on marketing and writing for your biz.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

Content Marketing 135

Content Marketing Marketing Content Proofreader 135

Animalz

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. They don’t suffer from mental blocks or creative ruts.

Content Marketing 143

Content Marketing Writing Content Marketing 143

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. There are days when you are inspired and creative and deliver the best risotto ever. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Another challenge?

Content Marketing 135

Content Marketing SEO Marketing Content 135

Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Lists are another creative and informational YouTube video idea.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

JULY 23, 2024

Human creativity isn’t a “problem” that generative AI can solve. The best it can offer is sophisticated mediocrity. Yet hyperbolic statements from gen AI companies may convince your organization’s leadership otherwise. Don’t fall for it.

Creativity 119

Creativity IT 119

Content Marketing Institute

NOVEMBER 28, 2022

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading →

Content Marketing 116

Content Marketing Marketing Content Creativity 116

Contently

MAY 11, 2023

Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. From building a dynamic website to creating a personal content marketing strategy, use this guide to get started.

Brand 123

Brand Content Marketing Marketing Social Media 123

Express Writers

FEBRUARY 28, 2023

AI in content marketing has also become widespread. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns. If you’ve been thinking about using AI in your content, this is the article for you. How Does AI Generate Content?

Content Marketing 110

Content Marketing Content IT Marketing 110

CopyBlogger

FEBRUARY 2, 2023

If you want your marketing to work, you have to first get specific when choosing a niche for your online. Continue Reading The post Choosing a Niche for Your Online Business: 3 Creative Models appeared first on Copyblogger.

Creativity 132

Creativity Marketing Content Marketing Post 132

Express Writers

JUNE 10, 2024

Content marketers can be tempted to cast a wide net – to appeal to every demographic, capture every audience, and speak to every niche. However, by focusing on a few topics (or a single topic) content marketers can actually increase their profits. Casting wider nets doesn’t always result in higher profits.

Content Marketing 98

Content Marketing Marketing Content Audience 98

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Or create link-worthy content. Build thought leadership. The lesson?

Content Marketing 104

Content Marketing Marketing Content Social Media 104

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Express Writers

NOVEMBER 1, 2022

Planning in advance and creating a holiday content marketing strategy can help take some of the stress out of the holiday season for your business. Quality holiday content marketing can help you connect with your audience, appeal to new customers, and increase your brand awareness. Unleashes Your Creativity.

Content Marketing 105

Content Marketing Marketing Content Brand Awareness 105

Freelance Magic

DECEMBER 1, 2024

You get to work from anywhere, set your own schedule, and earn money doing something creative. Businesses need more content than ever, and they’re willing to pay good money for freelance writers who can deliver. In fact, the content marketing industry alone is worth billions, and it’s still expanding.

Freelance 130

Freelance Writer Portfolio Projects 130

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Wordtune: Best for AI-Powered Creative Writing Suggestions G2 Review 4.6 ChatGPT can also rewrite your sentences.

Content Creation 94

Content Creation Copy Text Creativity 94

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. What is gamification in marketing? Even sprinkling in one or two clever elements can elevate your content.

Engagement 95

Engagement Marketing Content Social Media 95

BKA Content

JUNE 6, 2024

Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is Content Marketing Still Worth It?

Content Marketing 96

Content Marketing IT Marketing Content 96

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

Insurance 98

Insurance Content Marketing Marketing Content 98

Content Hacker

MARCH 30, 2023

User generated content marketing is a smart strategy that will help you get more mileage out of your content with minimal effort. That’s because the power of user-generated content (UGC) lies with the people — your audience. Ironically, content from your ideal customers also performs well with your ideal customers.

Content Marketing 101

Content Marketing Marketing Content Social Media 101

Animalz

DECEMBER 5, 2024

” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. Many other content marketers tell us the same on sales and customer calls. His brilliance was to apply the concept to content marketing and amplify it through our audience.

Concept 109

Concept Blogging Blog Manufacturing 109

Content Marketing Institute

DECEMBER 20, 2024

Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.

Creativity 99

Creativity Marketing 99

Article Writing

MAY 8, 2023

Content marketing generates upwards of 3x more traffic than traditional marketing, among a gazillion other benefits. If you’re still hesitating to jump on board to outsourcing your content marketing because of the potential failures, here are some ways to turn the potential Cons into advantages. That’s fine!

Content Marketing 98

Content Marketing Marketing Content Content Creator 98