Content Marketing Institute

JANUARY 9, 2018

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. The series was a Content Marketing Awards finalist for strategy – best content marketing program in financial services.). Video is a hot topic in content marketing today.

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Storytelling Script Food Agency 111

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. Content Marketing: 2021 Current Trends.

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Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. DarrenSanch #storytelling Click To Tweet. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

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Storytelling Pharmaceutical Brand Prose 110

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Marketers often are scared of things that they can’t quantify or replicate.

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Creativity Storytelling Content Food 111

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

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Content Marketing Marketing Storytelling Content 111

Freelance Magic

DECEMBER 1, 2024

You get to work from anywhere, set your own schedule, and earn money doing something creative. Businesses need more content than ever, and they’re willing to pay good money for freelance writers who can deliver. In fact, the content marketing industry alone is worth billions, and it’s still expanding. The good news?

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Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

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Buffer

SEPTEMBER 30, 2024

” or “More and more people are getting involved every day” Include a strong CTA to keep momentum going (i.e., “Share your story below to be part of the conversation” Storytelling  Humans are wired to crave, enjoy stories and seek them out. And the promise of an interesting story is often hard to resist. 

Social Media 117

Social Media Media Writing Storytelling 117

Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Storytelling Videos. 73% of adults in the U.S List Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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ContentWriters

NOVEMBER 21, 2024

What Are Scripts in Marketing? Marketing scripts are strategic outlines of the words, scenes, and directional elements for audio or video content. Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process.

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Script Writing Marketing Persuasion 105

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

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Content Marketing Storytelling Marketing Content 107

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

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Content Marketing Retail Marketing Storytelling 111

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

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Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

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Content Marketing Marketing Content Retail 111

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” To do this, I gathered compelling evidence, perspectives, and advice from some of the most imaginative, inspirational, and downright impressive minds in the world of creative content pursuits.

Creativity 111

Creativity Marketing Content Creator Construction 111

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Lesson 6: Prioritize lifetime customer value.

Content Marketing 111

Content Marketing Marketing Medical Content 111

Content Marketing Institute

DECEMBER 21, 2017

Starbucks’ #Upstanders is its 1st original content series w/ multiplatform distribution. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling. hejhejnatalya Click To Tweet. hejhejnatalya Click To Tweet.

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Content Marketing Transportation Marketing Content 111

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.

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Content Marketing IT Marketing Content 111

Backlinko

NOVEMBER 29, 2024

For example, let’s say you’re writing an in-depth article about content marketing. They’re excellent H2 and H3 subtopics for your article: What is content marketing? Why is content marketing important? Why is content marketing important? What is a content marketing strategy?

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Writing Keywords Script SEO 102

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing?

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. If you document it, you can achieve it.

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Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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Content Marketing Marketing Content Content Creator 110

Content Marketing Institute

NOVEMBER 23, 2018

For a toy or pop culture enthusiast, this peek behind the curtain reveals how these iconic brands not only developed the toys but how they marketed to children. A few of the brands really put the “battle grip” on content marketing with incredible results. I never realized how much content marketing I was exposed to as a child.

Content Marketing 101

Content Marketing Brand Retail Marketing 101

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

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Content Marketing Marketing Content Content Creation 98

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. It sets you apart from the competition Unlike generic marketing materials, a fintech case study illustrates how your products and services address specific pain points in deep ways.

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Storytelling Search Engine Optimization Finance Content Creation 52

ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.

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Content Marketing Marketing Content Content Creation 98

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Avoid Legal Action: Take Proper Steps to Own the Content.

Content Marketing 106

Content Marketing Marketing Government Food 106

Content Marketing Institute

NOVEMBER 10, 2017

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts.

Creativity 89

Creativity Creative Director Content Creator Storytelling 89

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

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Content Marketing Art Director Creative Director Marketing 84

Copywriter Collective

OCTOBER 4, 2024

In what ways can you make your content search engine friendly while avoiding a stilted or unnatural-sounding conversation? In this guide, however, we will look at the strategies of optimizing between keywords and creativity when writing SEO copy. How Storytelling Elevates SEO Content Good SEO copy doesn’t only educate – it touches.

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Copywriter Copywriting Keywords Creativity 76

Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? Storytelling is the holy grail for content marketers.

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Storytelling Content Marketing Marketing Content 57

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

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Content Marketing Editorial Healthcare Entertainment 102

Express Writers

DECEMBER 24, 2024

The rise of AI content creation has introduced both opportunities and challenges for writers, marketers, and businesses. Conversely, they blur the line between human creativity and machine-generated text. This is where AI content detectors come into play. Creative Originality: Avoiding patterns and clichs.

Content 52

Content Storytelling Text Keywords 52

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing?

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Content Marketing Marketing Content Search Engine Optimization 99