Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Content Marketing 124

Content Marketing SEO Marketing Content 124

Content Marketing Institute

MAY 17, 2018

ABM represents a reversal of the usual demand-gen approach taken by most marketers – particularly content marketers. Marketers have a casual relationship with the word “lead.” HANDPICKED RELATED CONTENT: Account-Based Marketing: What Content Marketers Need to Know.

Content Marketing 110

Content Marketing Marketing Content Sales 110

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Content Marketing Institute

OCTOBER 7, 2017

09:57): Special offer for Content Marketing World video on demand – You may have missed the show, but don’t miss out on all the insights. Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Source: Content Marketing Institute ).

Content Marketing 109

Content Marketing Marketing Content Advertising 109

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Marketers can enable sales leveraging different elements – one of those ways is through content.

Sales 109

Sales Content Marketing Marketing Content 109

ContentWriters

APRIL 9, 2025

Because well-prepared and strategically presented technical content has the potential to generate interest, it has many valuable marketing purposes. The next sections cover 4 Marketing-related goals associated with technical writing. Long-form content, like detailed guides or how-tos, performs better in searches.

Writing 64

Writing Marketing Medical Education 64

Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.

Sales 89

Sales Content Marketing Marketing Content 89

Contently

MARCH 21, 2023

The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. Using this unique information, your content strategy and attribution techniques will evolve.

Engagement 97

Engagement Content Education Sales 97

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. ChristinKardos Click To Tweet. Be fearless.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. Can be repackaged, repurposed, and republished in conjunction with your other relevant content efforts.

Content 111

Content Script Storytelling Social Media 111

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. We all know that engagement is good.

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). This unique tool provides insight into PDF engagement using heat map technology.

Management 115

Management Freelance Content Management System Content 115

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Brand Awareness 110

Brand Awareness Content Content Marketing Keywords 110

Copywriter Collective

MARCH 7, 2025

Why Video Content is Key for Copywriters A recent Mirasee survey sounds at 43% of the marketers usually like branded video content. A clear indication to immediately ask your copywriters to create engaging video content scripts. It may be an explainer video, promotional content or online training materials.

Copywriter 52

Copywriter Copywriting Sales Script 52

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Some questions to ask: Are you trying to build awareness, encourage engagement, or drive leads and sales? Are you looking for ways to craft better Facebook ads that result in higher conversions?

Ads 129

Ads Content Advertising Utilities 129

Content Marketing Institute

JANUARY 30, 2019

A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 109

Editorial Editorial Team Collaboration Social Media 109

The Hoth

FEBRUARY 18, 2025

Content creation: Data-driven storytelling, press releases, and infographics Content marketing is one of the most effective ways to build brand awareness, generate traffic, and improve SEO so it should come as no surprise that digital PR leverages its power. Visual content like infographics and videos. Our suggestion?

SEO 59

SEO Storytelling Social Media Brand Awareness 59

BKA Content

JUNE 28, 2024

SaaS Content Marketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. That’s where SaaS content marketing comes in. Content Marketing For SaaS Companies Content marketing remains one of the most effective strategies for SaaS companies.

Content Marketing 52

Content Marketing Marketing Content Long Form Content 52

Neil Patel

JULY 12, 2021

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. HubSpot is an inbound marketing tool with the goal of turning outbound leads into inbound ones.

IT 145

IT Landing Page Marketing Sales 145

Contently

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. know the content is published so they can share it with their professional networks. Content repurposing or atomization is one solution— repackage a content asset into multiple formats.

Publisher 136

Publisher Publishing Publishing Landing Page 136

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 110

Hospitality Content Storytelling Content Marketing 110

Neil Patel

SEPTEMBER 1, 2021

Aside from marketing videos or product demos, you could use it for: training personal videos video chatbots. Click “create account” in the top right-hand corner to create a free demo video and understand Synthesia better. To start creating your content, enter your text into the browser. Getting Started With Synthesia.

Media 145

Media Storytelling Text Proofreader 145

The Hoth

FEBRUARY 15, 2023

The ‘freemium’ SaaS business model To attract subscribers, many SaaS companies use the ‘freemium’ business model, where they provide a free demo or free version to reel in users. Once a user downloads the demo or free version, the goal then becomes nurturing them into becoming a paying customer.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

Retail 111

Retail Concept Persuasion Construction 111

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

Engagement 52

Engagement Audience Content Storytelling 52

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. This also helps us with user/reader engagement.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. The trick, Amisha says, is simply to introduce yourself, compliment the influencers’ relevant work, and ask how they engage with brands. But that’s not the case.

Brand 111

Brand Marketing Social Media Consulting 111

The Hoth

JANUARY 30, 2025

This involves leveraging power data visualization tools like: Infographics Interactive maps Charts and graphs Moreover, you need to use these tools to tell an engaging story with a beginning, middle, and end. In particular, they tend to focus on producing visual content for SEO backlinks, such as infographics and videos.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But building an engaged email audience takes a great deal of time.

Content Marketing 52

Content Marketing Finance Marketing Banking 52

Contently

NOVEMBER 15, 2023

Leveraging our proprietary data and the powerful insights derived from Contently’s advanced analytics tool, we’ve identified industry-level benchmarks to inform your content marketing tactics, publishing, and performance measurement. That’s a 54% increase in healthcare companies prioritizing digital content.

Healthcare 52

Healthcare Content Marketing Medical Marketing 52

Contently

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Content Marketing 52

Content Marketing Finance Marketing Editorial 52

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Let me introduce you to how it works and how it could transform your marketing strategy. Copysmith can turn your brand vision into engaging, memorable ad copy, and you can store all your client copy in one place.

Copywriting 143

Copywriting Copywriter Writing Script 143

Neil Patel

AUGUST 6, 2021

If you have a SaaS product, blog posts, emails, and other forms of content marketing are one of the best ways to highlight your product features—particularly if those features come in the form of new software releases. Unlike other forms of content marketing , there’s no need to post these articles regularly.

Website 142

Website Landing Page Manufacturing Sales Copy 142

Neil Patel

JUNE 15, 2021

There, they can engage in a personalized, targeted conversation that can lead to the conversion you’re aiming for. When you lead with pain points, you’re that much more likely to intrigue your audience, getting them to sign up for that demo or join your email list. How can you incorporate chatbots into your paid ad strategy?

Ads 142

Ads Landing Page Social Media Copy 142