Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Backlinko

JULY 26, 2024

To get the desired output, you can share prompts, upload documents, or (with GPT-4o) even have a verbal conversation (in any language). Here’s what makes ChatGPT a good alternative to Quillbot: Content Optimization You can use ChatGPT to fix grammatical errors. Grammarly: Best for Writing Grammatically Accurate Content G2 Review 4.7

Content Creation 94

Content Creation Copy Text Creativity 94

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Content Creator 111

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Content Marketing 136

Content Marketing SEO Marketing Content 136

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Document standard operating procedures in @Googledocs, advises @TheBillWidmer.

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Contently

OCTOBER 29, 2024

When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms. It reads more like a subreddit than a content marketing hub — and that’s why it works.

Brand 102

Brand Content Retail Utilities 102

Content Marketing Institute

JULY 15, 2019

Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is understood – and used – think visuals.

Content Marketing 110

Content Marketing IT Marketing Content 110

Content Marketing Institute

MAY 4, 2018

And if you put the salesperson and the marketing person together, each might say, “What do you really mean by that?”. Classic battle between sales and marketing. The tension created between sales and marketing is one of the most well-documented relationships in the B2B environment. Read more>> Click To Tweet.

Sales 109

Sales Content Marketing Marketing Content 109

Content Marketing Institute

JULY 16, 2018

We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. HANDPICKED RELATED CONTENT: Want More Productivity?

Editorial 111

Editorial Content Marketing Architecture Marketing 111

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. Managing this stage of the content creation process at scale is key to improving SEO.

Content Marketing 104

Content Marketing Marketing Content Creation Content 104

Content Marketing Institute

JANUARY 21, 2019

I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet. Documented content mission statement. Let me explain. Not at all.

Content Marketing 109

Content Marketing Marketing Editorial Content 109

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. If you document it, you can achieve it. Document your content marketing mission statement.”.

Content Marketing 105

Content Marketing Marketing Content Editorial Team 105

Content Marketing Institute

NOVEMBER 7, 2018

Too many manufacturing organizations are still talking about themselves in the content they create. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. CMIContent Click To Tweet.

Manufacturing 105

Manufacturing Content Marketing Marketing Content 105

ContentWriters

JANUARY 30, 2025

For example, Content Marketing Institute is the leading global content marketing education and training organization. For example, JSTOR is an established database that includes scholarly journals, primary source documents, and books. One option is to head directly to well-known digital libraries.

Medical 111

Medical Government Banking Education 111

Content Marketing Institute

APRIL 3, 2018

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

Content Marketing 111

Content Marketing Marketing Content Audience 111

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

DECEMBER 15, 2022

Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans. The end of the year is a time to reflect on the year behind and anticipate the year ahead. Continue reading →

Content Marketing 124

Content Marketing Content Marketing 124

Content Marketing Institute

AUGUST 31, 2022

A documented content strategy doesn’t have to be complicated. But only the most successful content marketers take the time to create one. If you want to be one of them, use this six-step process to write your one-page content marketing strategy today. Continue reading →

Content Marketing 108

Content Marketing Marketing Writing Content 108

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Or create link-worthy content. Build thought leadership.

Content Marketing 104

Content Marketing Marketing Content Social Media 104

Content Marketing Institute

JANUARY 3, 2019

Put examples in creative #content briefs so writers/designers see what you want to accomplish. All the elements in documented brief. You can pull all those resources into a one- or two-page document, add some high-quality previous examples, throw in the templates they’ll need, and bam! daniel_hatch Click To Tweet.

Content Marketing 109

Content Marketing Content Creator Recruitment Marketing 109

Contently

AUGUST 23, 2024

What is a content strategy template? A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. That’s a lot to rest on the shoulders of a single powerhouse document! Are there different KPIs for different marketing campaigns and types of content?

Content 72

Content Content Creation Medical Brand Awareness 72

BKA Content

MAY 23, 2024

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company.

Agency 98

Agency Content Marketing Marketing Script 98

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. Successful #contentmarketing integrates changes to make content function as a business model.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Training is a critical part of having a well-performing content marketing team. Click To Tweet.

Content Marketing 109

Content Marketing Marketing Editorial Team Search Engine Optimization 109

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Content Marketing 97

Content Marketing Marketing Content Content Creation 97

Write Freelance

AUGUST 26, 2023

Read: Income Tax for Freelancers in India What are the documents required for GST registration? For instance, if you offer content marketing services only to clients based out of India and paying you through bank accounts registered abroad, you will not be liable to charge them any GST for your services.

Freelance 246

Freelance Government Banking Electronics 246

BKA Content

APRIL 4, 2023

10 Content Marketing Tools You Should Be Using ​Although content marketing has become standard practice for businesses big and small, not everyone with a content strategy feels as though their program is actually effective. What Are the Best Content Marketing Tools?

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Express Writers

JANUARY 10, 2023

Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing tactics. Still on the fence about your content marketing budget?

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. Derek Bryant, director of content marketing, EZMarketing.

Content Marketing 104

Content Marketing Recruitment Marketing Content 104

Article Writing

JUNE 27, 2023

And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. Established businesses have a full marketing team, but people quit, staff goes on leave, and scaling up and down can turn into a quagmire. But don’t fret!

Content Marketing 97

Content Marketing Marketing Content Creation Content 97

Backlinko

AUGUST 7, 2024

Linking the Marketing and Engineering Teams One big thing to call out is that it’s generally the main documentation informing collaboration between the Marketing and Product & Engineering teams. Basically, any team member with a vested interest in (or connection to) SEO should have access to your roadmap.

SEO 126

SEO Architecture Projects Collaboration 126

Elna Cain

AUGUST 26, 2024

A Content Brief A content brief is a document given by the client detailing what you will write for them. subheadings) Businesses SHOULD be giving their writers this document, but I know there are many companies that don’t. A Dump Doc For every content piece I write for clients, I have a dump doc.

Writing 191

Writing Freelance Writer Editorial 191

Content Hacker

MAY 18, 2023

Does content marketing work? Many marketers new to the game wonder if content marketing is effective and/or worth the time and money. Content marketing is INCREDIBLE. 71% of marketers say content marketing is more important to their organization than ever. Driving growth.

Content Marketing 88

Content Marketing Marketing Content Proofreader 88

Copywriter Collective

FEBRUARY 20, 2025

Content marketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. Its heading into a trough.

Content Marketing 89

Content Marketing Marketing Content Storytelling 89