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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful.

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How to Get Content Marketing Wrong? Think Like a PR Person

Content Marketing Institute

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

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How To Approach Content Mapping Easily and Efficiently

BKA Content

Put simply, your content needs the correct: Objectives Audience Topic Timing Platform When you put the who, what, why, where and how together, you have the recipe for content marketing success. Filling in the blanks for your business is what making a content map is all about.

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What To Ask SEO Consultants: 11 Important Questions To Help Your Site

BKA Content

Expect to invest between six and 12 months for SEO to work its magic for traffic, lead generation, conversions and other long-term goals. We adapt to your preferences for communications, document storage, content delivery and SEO reporting. We love SEO and content marketing. Do You Have Any Recommendations?

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How to Use Google Scholar to Find Content Ideas and Research

Neil Patel

Google Scholar ranks documents based on the number of times an article has been viewed, printed, or downloaded within a set period of time (usually around one year). Google Scholar’s aim is to rank documents the way researchers would: based on relevance and popularity. How Does Google Scholar Work?

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Effective Business Writing: 6 Best Practices for Freelance Writers

Freelance Writing Jobs

This can include internal documents shared with employees of a company, external reports for shareholders, or when creating marketing materials. A wide range of written materials falls under this category, such as memos, reports, press releases, proposals, handbooks, and even outgoing emails. What is business writing?

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How to Choose The Right Marketing Automation Agency

Neil Patel

Having the right agency to help you wield that power to set up a lead generation machine for your business. Choosing the right marketing automation agency partner will save you a ton of time and get you a lot more leads. For instance, at Neil Patel Digital, content marketing drives our automation programs.

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