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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Don’t download anything just yet. Pros and Cons Pros Cons Quickly view on-page and technical SEO insights for any website Requires downloading a spreadsheet to view all image alt tags Price Detailed SEO Extension is free to use (there are no hidden fees—we checked!). Have existing content that isn’t performing well?
For example, let’s say you’re writing an in-depth article about contentmarketing. They’re excellent H2 and H3 subtopics for your article: What is contentmarketing? Why is contentmarketing important? Why is contentmarketing important? What is a contentmarketing strategy?
Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches. Are you looking for technical writers?
Studies show contentmarketing generates three times as many leads as traditional marketing methods and costs 62% less. That means contentmarketing is consistently one of the most reliable marketing tactics. Still on the fence about your contentmarketing budget?
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Start with answering, “Why do I want to repurpose this content?
And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Encourage employees to share the content asset across their social and professional networks for broader distribution (assuming higher engagement is the goal).
The content you produce can look different in B2B versus B2C. For example, B2B contentmarketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Be consistent with content publication.
From small businesses to startups to major corporations, everyone is starting to realize just how powerful contentmarketing can be. Today, we’re delving into contentmarketing, how to build a contentmarketing strategy, and why it’s worth investing in. What is ContentMarketing? Because it is.
Contentmarketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. This format is ideal for busy readers to download and read at their convenience.
Sites with excellent content pull in lots of different types of media. This might include a video on a blog post, a slide deck, a downloadable, lots of images, photos, videos, audio, and more. Check out our method below: Frequently Asked Questions About Good Content. What is an example of great contentmarketing?
But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its contentmarketing efforts on rented channels like social media, and what you expect to achieve. HANDPICKED RELATED CONTENT: Building Your ContentMarketing Team?
Turns out, writing is only half the battle in digital marketing; what wins the war is optimized contentmarketing. This often means they didn’t find what they were looking for — an issue that optimized contentmarketing can help address. What gives? But how can you make this happen?
There were 204 billion apps downloaded in 2019 worldwide. million apps available for download. million apps available for download on the Google Play Store. million apps available for download on the Google Play Store. For reading on a phone screen, long-formcontent is a definite non-starter.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. Identify a head term for your pillar content w/ a monthly search volume of at least 2,500.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. According to ContentMarketing Institute , most ebooks range from 12 to 40 pages.
Contentmarketing is now worth over $600 billion , and article creation is the number one outsourced activity for businesses. But what is the biggest bottleneck for scaling content creation? Versatility: The tool can create high-quality long-formcontent across various industries, making it suitable for diverse client needs.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
Either way, selling 100 copies of an e-book for $12 each provides a healthy $1,200 profit from content you already created. E-books represent a serious growth area within contentmarketing. Premium content can also come in the form of one-time digital downloads. revenue by 2024.
Leverage Popular YouTube Content as Inspiration YouTube isn’t just for entertainment – it’s a goldmine for keyword ideas. Analyze popular videos related to your niche to find topics that resonate with viewers and turn them into winning long-formcontent pieces on your website.
Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content. It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts.
Download the blog post bundle to get templates to help you organize, write, and manage your blog. Table of Contents] Get Your Blog Post Templates Plus, join our email list to stay up to date. Your download should start shortly. Or you can download it manually here. Download Now Marketing & Business Blog Examples 1.
The technology of the top AI writing tools – ChatGPT, Jasper, Hyperwrite – all can replace a low-level human content writer, guide a non-native one to become high quality in seconds, and help with the content ideation and strategy process. In case you forgot, contentmarketing is an industry that will be worth $600 billion by 2024.
You might not see white label ebooks every day on the latest contentmarketing sites, but that doesn’t mean they are irrelevant. In fact, ebooks are still a powerful marketing tool that any business, regardless of industry, should be utilizing in their marketing strategy. All for a free download.
Content translation : Translates your social posts into different languages. Content repurposing : Turns your long-formcontent into bite-sized social media posts, and repurposes those posts for other social media channels.
10 Things I Wish I Knew About Blogging and ContentMarketing When I Started. Today, I want to share the audio of a keynote I gave at a conference early last year about 10 things I wish I’d known about blogging and creating content for contentmarketing when I started. Don’t forget to join the Facebook group.
From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. So what types of B2B content should you create? Ultimately, it’s the ability to put a creative, persuasive spin on educational content.
About 90 days ago, Ahava Leibtag removed the lead-capture forms on her agency’s website. That means when you visit Aha Media Group , you don’t need to fork over an email address to download a content strategy e-book. If you still want those emails, test asking for them after you’ve provided the content.
70% of readers say sponsored posts are useful, so long as they’re transparent and impartial. Check out the report—available for free download—for more. Our own Web Marketing Ninja, Shayne Tilley, has relaunched his website. Contentmarketing coverage. Ninja engagement tactics on the Ninja’s new blog.
If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our contentmarketing team does! Short-formcontent should have a target word count of 300–600 words. television, radio, billboards).
To experience the new version of Bing, users will have to download the Microsoft Edge browser – as that’s the only way to access ‘conversational search’ through ChatGPT. Bing also tends to value longer, more in-depth posts than short-formcontent. However, Bing places a lot more emphasis on engaging, long-formcontent.
My company, Verblio, is in the content creation business, and I’m a former writer turned contentmarketer. The Starter plan gives you access to almost all of the same templates as you have in Boss Mode, and you can combine those templates yourself to create long-formcontent.
The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-formcontent was priority number one. So Zach wasn’t just looking for technically-correct content. But that’s a mistake.
The primary goal here is to expand the reach of your original content without having to create everything from scratch. The most significant advantage of repurposing content is it makes scaling your long-formcontentmarketing much easier. More downloads than any other series I’d done before.
My pick of the bunch is Jasper, but which will you choose to 10x your content production? Jasper : Best For ContentMarketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. It comes with over 50 templates that make it great for creating nearly any type of content.
Source: Host Gator Educate Audiences At the heart of any successful contentmarketing strategy lies the power to educate. For businesses looking to leverage long-formcontent on their websites, creating educational blog posts is not just an option; it’s a necessity.
Organizations that have made consistent and sound investments in contentmarketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing contentmarketing landscape. Why Does ContentMarketing Change so Frequently?
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
He told the story of how they did it in his ContentMarketing World talk, Deconstructing Quartz (QZ.com): How One of the Most Popular Mobile Destinations Grows Audience, Extends Reach in Digital, and Creates a Superior Content Experience. 800,000 downloads since February 2016 app launch. Were people downloading it?
Contentmarketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. give you 27 innovative, exciting ideas for your next contentmarketing campaign. In this guide, we’ll.
No matter how hard you promote this content or how you designed it to rank well in search engines, you’re going to struggle to find new clients and customers. The best-in-class contentmarketers work tirelessly to adapt their content to the target audiences they want to attract — and where they are in the customer journey.
Which podcast episodes have the most downloads? But there’s a caveat: You don’t want to target content that received many shares simply because the topic was trending at the time you created it. On the other hand, if the content is an educational piece (like a how-to post), it’s a great candidate for repurposing. The best part?
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