Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media.

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Editorial Team Editorial Content Marketing Construction 111

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. Robert_Rose Click To Tweet.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

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Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. Click To Tweet.

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Website Editorial Team Landing Page Content Creator 111

Buffer

OCTOBER 11, 2023

This level is reserved for “senior-level experts and leaders” They're handpicked by the LinkedIn Editorial team, who vet new creators regularly, the platform says. On Buffer’s LinkedIn page, PDF carousels that break down content into bite-size chunks seem to really resonate with our audience, too. Experiment

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Editorial Team Collaboration Editorial Web Content 132

Content Marketing Institute

DECEMBER 15, 2017

These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands. We’ve created a community for them, and then we share content and tell them that if they like it, they can share it with their followers. soloportfolio Click To Tweet.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

APRIL 27, 2018

Feel-good content also performs well. These videos attract a lot of attention and engagement, simply because they make people feel good. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. 37+ Tips and Tools for Picture-Perfect Visual Content. Engage and promote.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. multiple return on the ad spend.

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Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Content syndication shouldn’t be all about link building. HANDPICKED RELATED CONTENT: The Only 10 Ways to Make Money From Content Marketing. But it absolutely can be done.

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Editorial Team Editorial Content Content Creator 109

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.

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Publisher Publishing Publishing Editorial Team 111

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Use these parameters to help you decide which content is best suited for repurposing.

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Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

MAY 18, 2018

HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand. While polls are a great tool to engage your audience, you can also use them strategically for audience research to create better content that resonates with your followers. Polls for audience research.

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Editorial Team Entertainment Social Media Collaboration 112

Content Marketing Institute

JUNE 25, 2018

Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. Click To Tweet. Click To Tweet.

Brand 111

Brand Content Editorial Team Social Media 111

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.).

Editorial Team 111

Editorial Team Content Editorial Content Marketing 111

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. ChristinKardos Click To Tweet.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

JANUARY 30, 2019

A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 109

Editorial Editorial Team Collaboration Social Media 109

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Focus on engagement over reach. Align your media teams in a meta-architecture. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team.

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Management Electronics Media Architecture 99

Content Marketing Institute

JANUARY 22, 2018

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site. Decide the best format for the topic. Interview webinars.

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Script Content Editorial Team Social Media 223

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

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Editorial Team Content Editorial Communication 109

Content Marketing Institute

SEPTEMBER 21, 2018

People have to know the content exists in order to consume it. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy. Blog Engage.

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Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. Pro: This lesser-known platform has a younger audience and a massive 43% engagement rate. Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing?

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

JANUARY 24, 2019

Great for: Customer care, community-building, team collaboration, social engagement, analytics , reporting. HANDPICKED RELATED CONTENT: How to Use Social Media Monitoring as More Than a Listening Tool. Offer compelling and relevant content with Unmetric. Use Unmetric to optimize your social media content strategy.

Social Media 111

Social Media Media Editorial Team Collaboration 111

Content Marketing Institute

OCTOBER 15, 2018

Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Structure of content. Don’t have an engaged audience. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content. Lose revenue. Is relatable.

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Proofreader Medical Government Editorial Team 110

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Well, guess what? Why this works. LukeKintigh Click To Tweet.

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Brand Contractor Editorial Content 111

Content Marketing Institute

MAY 28, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. The number of followers, replies, “likes,” retweets, and mentions are highly useful indicators of the level of engagement with your consumers. Register today for Content Marketing World this September.

Social Media 111

Social Media Media Editorial Team Editorial 111

Content Marketing Institute

JUNE 6, 2018

That means it’s one to 15 seconds before anything at all happens on your page, let alone (when) your site is fully loaded and your users can engage with the content you’ve all worked so hard to create.”. Learn what ads are driving your visitors, how they engaged with your content, and how each page served them.

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Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). After a few month-long work engagements, I landed a full-time job at an insurance company, working on internal communications projects. I left and started what was to become the Content Marketing Institute.

Editorial Team 111

Editorial Team Insurance Communication Editorial 111

Content Marketing Institute

DECEMBER 19, 2017

Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. Learn how to uncover some of its most useful insights in CMI’s e-book How to Apply Analytics Data to Make Better Content Marketing Decisions. Mine your analytics for performance/conversion leaders.

Long Form Content 109

Long Form Content Editorial Team Editorial Content Marketing 109

Content Marketing Institute

OCTOBER 16, 2018

To create content that stands out, speak to your niche. Specifically, that’s the audience persona you created when you put together your content marketing strategy. Find your style – Your business has a unique value proposition (your content differentiation factor ), so your voice and style of communication need to match.

Content 111

Content Editorial Team Keywords Construction 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. This also helps us with user/reader engagement.

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SEO Social Media Content Landing Page 111

Content Marketing Institute

JULY 13, 2018

Follow #blog promotion checklist to squeeze every last drop from your content, says @BrodyDorland. Follow this blueprint consistently to make some noise with your content marketing. HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Engage your email list. Get visual.

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Promotion Editorial Team Blogging Blog 110

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. joderama Click To Tweet.

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Editorial Government Content Collaboration 111

Content Marketing Institute

NOVEMBER 29, 2018

As using Stories is now an essential part of any Instagram strategy , taking your content to the next level is a must to provide the wow factor to attract your followers before your competitors do. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Over to you. Please share in the comments.

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Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Content 111

Content Editorial Team Manufacturing Keywords 111

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Conclusion.

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SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement.

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Collaboration Content Editorial Editorial Team 111