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The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. Create an Instagram-specific landing page. HANDPICKED RELATED CONTENT: Stories, Filters, and Bots: What You Need to Know Now.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Video options abound, particularly given its growing influence on content marketing success. Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%.

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Google Leaders Share How to Improve the Mobile Experience

Content Marketing Institute

The goal isn’t to scale content to reach as many target buyers as possible, but to deliver valuable experiences to an individual based on your shared history. It seems you can get almost anything with a single click these days,” taunts the site’s landing page. Landing page performance report. The result?

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. The results came quickly.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Create a landing page to promote text, audio, visual resources. Now that you repurposed your video content in multiple ways, bring together the streams and showcase them on your site.

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Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time

Content Marketing Institute

HANDPICKED RELATED CONTENT: Quick and Dirty Guide for Creating Actionable Content Marketing Personas. However, the real gold mine of Facebook marketing opens when you use the advanced audience features: custom audiences and lookalike audiences. Landing page visitors. Pricing page visitors.