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100+ Tools Content Marketers Really Love

Content Marketing Institute

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency.

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6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

Content Marketing Institute

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. Moleskine launched a digital magazine to dive into the process of inspiration.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

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The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

Note: I don’t have any business relationship with Foundr Magazine, I just admire its Instagram success.). HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. Another crucial element of Foundr Magazine’s strategy is to use a landing page optimized for Instagram traffic. Click To Tweet.

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How to Develop and Grow a Successful Podcast

Content Marketing Institute

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media.

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6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

Use @evernote for to-do lists, content ideas, business plans, notes, etc. HANDPICKED RELATED CONTENT: 7 Apps and Tools Obsessed by Content Marketers. HANDPICKED RELATED CONTENT: 7 Powerful Tools to Automate Tedious Content Marketing Tasks. Cover image by Joseph Kalinowski/Content Marketing Institute.

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