Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It can sift through the data faster than any human can, filtering the most relevant information, and converting it into valuable insights for marketers to use in real time.

Social Media 111

Social Media Media Editorial Team Collaboration 111

Buffer

JULY 23, 2024

  We also found resources like Gloria Chou’s small business podcast and Ronjini Joshua’s DIY PR newsletter helpful in learning more about what media is interested in and when. For example, we were surprised to find that pitching for holiday gift guides starts as early as July!)

Editorial Team 78

Editorial Team IT Marketing Finance 78

Content Marketing Institute

MAY 28, 2018

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s social media more meaningful for each user. HANDPICKED RELATED CONTENT: The Age of the Wisdom Worker Is (Still) Just Ahead. IBMWatson ?#Analytics

Social Media 111

Social Media Media Editorial Team Editorial 111

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Has your organization bought any media companies or even maybe built its own media arm? What’s the best way for the marketing and media teams to relate to each other?

Management 99

Management Electronics Media Architecture 99

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Let’s dive in. Keyword selection.

Content Marketing 112

Content Marketing Website SEO Healthcare 112

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. I would hire a small camera crew to republish my best written content in video format. Mobile is for media. CMWorld Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

DECEMBER 19, 2018

In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

Content Marketing 106

Content Marketing Marketing Government Food 106

Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Over the years I’ve worked in personal finance for a variety of media organizations, big and small, established and startup. See key content distribution terms near end of this post.).

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media.

Editorial Team 111

Editorial Team Editorial Content Marketing Construction 111

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. They stop and read because they’re interested in the content iQ is publishing.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

JANUARY 18, 2018

And that, I realized, is how the media model – the very thing discussed here – works. Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers.

Publisher 111

Publisher Publishing Publishing Editorial Team 111

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. Skillful Instagram Live. Learn more. Watch more.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

MARCH 1, 2018

Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer. kalnerwilliams.

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. This list of practical tools can help you give your existing content a new life.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

MAY 23, 2018

Sarah Mitchell, director of content strategy, Lush Digital Media.@Apple HANDPICKED RELATED CONTENT: 7 Apps and Tools Obsessed by Content Marketers. For instance, I have a weekly podcast (You Are the Media). Mark Masters, Owner, The ID Group and You Are The Media Conference . Click To Tweet.

Marketing 111

Marketing Editorial Team Editorial Text 111

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Click To Tweet. That’s a wrap.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

MAY 18, 2018

Giving shoutouts on Stories to another user or urging your followers to follow somebody else might seem like suicide, but the truth is it builds relationships on social media – you give a shoutout to someone, hoping to get a shoutout back. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 112

Editorial Team Entertainment Social Media Collaboration 112

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

JUNE 25, 2018

Apart from grouping those mentions by importance, schedule social media promotion of all articles mentioning your brand (using proper tagging). HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. Social media questions into site FAQ or Q&A sections. Conclusion.

Brand 111

Brand Content Editorial Team Social Media 111

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A Spark content ideas. Share on social media. Click To Tweet.

Editorial Team 111

Editorial Team Content Landing Page Editorial 111

Content Marketing Institute

DECEMBER 15, 2017

We recruited our members via our social media channels and email campaigns – our first members were all Facebook fans. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Cover image by Joseph Kalinowski/Content Marketing Institute.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty. Click To Tweet.

Editorial 109

Editorial Editorial Team Collaboration Social Media 109

Buffer

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.    A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. According to LinkedIn, not everyone can contribute.

Editorial Team 132

Editorial Team Collaboration Editorial Web Content 132

Content Marketing Institute

APRIL 27, 2018

As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Create and share great content. Paid version after free trial).

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Be strategic about the frequency of publishing your content, says @JoePulizzi. Following the send-off episode on Dec. Click To Tweet.

Publisher 111

Publisher Publishing Publishing Editorial 111

Content Marketing Institute

JULY 13, 2018

Follow #blog promotion checklist to squeeze every last drop from your content, says @BrodyDorland. Follow this blueprint consistently to make some noise with your content marketing. Social media is made for sharing. HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media.

Promotion 110

Promotion Editorial Team Blogging Blog 110

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. To be a well-known leader in your industry, start creating data-driven content. Be easy to consume and share on social media.

Blog Post 111

Blog Post Post Content Blogging 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). After three years and a few promotions at the insurance company, I left for a new opportunity at Penton Media, the (then) largest independent B2B media company in North America.

Editorial Team 111

Editorial Team Insurance Communication Editorial 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. However, as with infographics, content quality is key.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

JANUARY 22, 2018

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site. Cover image by Joseph Kalinowski/Content Marketing Institute.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion. 50 of the Best Social Media Tools Selected by Top Marketers.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Neil Patel

NOVEMBER 11, 2020

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145

Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing? HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

SEPTEMBER 7, 2018

Conversely, if you want to create content that exposes your brand to more people, you may want to look at content such as: Guest articles for other publications (choose topics linked to what you do and publications that will publish your bio – ideally, at the top of the post). Third-party media coverage or reviews.

Brand Awareness 112

Brand Awareness Brand Content Editorial Team 112