Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team.

Content Creator 111

Content Creator Script Editorial Team Portfolio 111

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

MARCH 1, 2018

It only made sense that we called the project Social Media Lab. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research].

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company.

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Editorial Team Editorial Content Content Creator 109

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

JUNE 29, 2018

It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . Not an expert in multiple areas of content marketing?

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Editorial Team Storytelling Text Editorial 112

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. If you subscribe to the Content Strategy for Marketing newsletter, you should have received the revamped version in your inbox today.

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Publisher Publishing Publishing Editorial 111

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty. Click To Tweet.

Editorial 110

Editorial Editorial Team Collaboration Social Media 110

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 110

Editorial Team Content Editorial Communication 110

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. joderama Click To Tweet.

Editorial 111

Editorial Government Content Collaboration 111

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

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Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). After a few month-long work engagements, I landed a full-time job at an insurance company, working on internal communications projects. I left and started what was to become the Content Marketing Institute.

Editorial Team 111

Editorial Team Insurance Communication Editorial 111

Content Marketing Institute

JUNE 25, 2018

Encourage more sites to mention your brand (in hopes you’ll include them in your content too). Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Brand 111

Brand Content Editorial Team Social Media 111

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

Collaboration 112

Collaboration Content Editorial Editorial Team 112

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Click To Tweet.

Content 111

Content Editorial Team Manufacturing Keywords 111

Content Marketing Institute

AUGUST 1, 2018

Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. While there are many ways to do this, one approach that works well is to use a survey-based research project to bring focus to all of your editorial. If you are in a crowded industry, such as, ahem , content marketing, focus on a niche.

Editorial 103

Editorial Content Editorial Team Projects 103

Neil Patel

OCTOBER 13, 2020

While it can be nice to think of outsourcing a project that you don’t want to do, this is often a mistake. Currently, outsourced IT work like project-based and statement of work (SOW) tasks are now equal to staff increases for IT work, according to TekSystems. Then, create a screencast of the project.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

SEPTEMBER 10, 2018

Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering. Conclusion.

Content 107

Content Editorial Team Banking Editorial 107

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Who’s it for?

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Much of it is poorly written.

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Writer Content Freelance Editorial Team 111

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: Quick and Dirty Guide for Creating Actionable Content Marketing Personas. However, the real gold mine of Facebook marketing opens when you use the advanced audience features: custom audiences and lookalike audiences. Cover image by Joseph Kalinowski/Content Marketing Institute.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Content Marketing Institute

MAY 24, 2018

Your lead goal is something to consider as you choose your partners and define the project because you want to cast a wide net but still attract the best leads you can. We chose influencer marketing because much of our best content was on this topic, a lot of brands are interested in the subject, and we had a lot of content on it.

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Content Editorial Team Promotion Social Media 111

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. It also requires work experience, proof of previous success, and a solid understanding of digital marketing statistics, concepts and trends. They also have SEO knowledge, comfort with technology, and experience launching successful campaigns.

Marketing 74

Marketing Collaboration Social Media Digital Marketing 74

Contently

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged. Foster a culture of openness.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. The other way is to keep checking their “career” page: The Content Marketing Institute maintains a detailed database of agencies. Click here to check it out.

Freelance 126

Freelance Writing Portfolio Proofreader 126

BKA Content

NOVEMBER 14, 2022

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you.

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Content Writer Writer Content Copywriter 52

ProBlogger

JULY 30, 2014

As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. In the world of content marketing, creating high quality posts is just part of the story.

SEO 53

SEO Editorial Team Content Management System Editorial 53

Content Marketing Institute

JANUARY 26, 2018

Is there anything left to say about how to put together a content calendar? Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. A content calendar by any other name. How will you know?

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

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Social Media Media Marketing Storytelling 111

ContentWriters

MARCH 14, 2025

Examine the operational structure : Look for dedicated account managers and editorial teams who will support your projects. The impressive client roster includes major brands like WellRx, Skillsoft, LegalZoom, and Expedia, demonstrating their ability to handle content needs across diverse industries. 5 and G2: 4.6/5

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Writing Services Writing Content Content Creation 59