Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). It’s content about a sauce promotion designed to promote more sauce. Don’t write “velcro.”

Content Marketing 107

Content Marketing Marketing Government Food 107

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media.

Editorial Team 111

Editorial Team Editorial Content Marketing Construction 111

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty.

Brand 111

Brand Content Editorial Team Social Media 111

Content Marketing Institute

MARCH 5, 2018

Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). As with any content marketing initiative, avoid the one-and-done approach. Promote it. Don’t forget to promote your livestream. Promote your #livestream. Click To Tweet.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. Skillful Instagram Live. Conclusion.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Content syndication shouldn’t be all about link building. HANDPICKED RELATED CONTENT: The Only 10 Ways to Make Money From Content Marketing. Content syndication.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. The team knows what to do, and when and how to do it. Train the team.

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Editorial Team Content Freelance Contractor 111

Content Marketing Institute

JANUARY 18, 2018

And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. The evolution of iQ by Intel.

Publishing 111

Publishing Publishing Publisher Editorial Team 111

Content Marketing Institute

APRIL 27, 2018

HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. 37+ Tips and Tools for Picture-Perfect Visual Content. Engage and promote. You need to add a mix of CTAs driving to your lead magnet opt-in, CTAs for engagement, and promotional CTAs. Simple, yet effective.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. HANDPICKED RELATED CONTENT: Confused About Agile Marketing?

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Be strategic about the frequency of publishing your content, says @JoePulizzi. Following the send-off episode on Dec. Click To Tweet.

Publishing 111

Publishing Publishing Publisher Editorial 111

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. Click To Tweet.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.).

Editorial Team 111

Editorial Team Content Editorial Content Marketing 111

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Getting original ideas off the ground is hard enough.

Collaboration 112

Collaboration Content Editorial Editorial Team 112

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team.

Content Creator 111

Content Creator Script Editorial Team Portfolio 111

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Cover image by Joseph Kalinowski/Content Marketing Institute.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. For example, if you promoted chocolate bars to people on a diet, your campaign ROI wouldn’t be as high. HANDPICKED RELATED CONTENT: Quick and Dirty Guide for Creating Actionable Content Marketing Personas.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Promote your webinar to the bitter end.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress. Launch and promote.

Content 111

Content Editorial Team Promotion Social Media 111

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Well, guess what? Why this works. LukeKintigh Click To Tweet.

Brand 111

Brand Contractor Editorial Content 111

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty. Click To Tweet.

Editorial 110

Editorial Editorial Team Collaboration Social Media 110

Content Marketing Institute

JANUARY 15, 2019

Cross-promote on social channels. Instagram and Facebook make cross-promotion straightforward. Create a landing page to promote text, audio, visual resources. Now that you repurposed your video content in multiple ways, bring together the streams and showcase them on your site. Use code BLOG100 to save $100.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. Video promotion tactics include email shots and promotion via social media activity. Inadequate promotion.

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

JANUARY 24, 2019

Great for: Content and trend discovery, team collaboration, tracking competing brands in real time, market research, social listening. HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis. Socialbakers is a comprehensive AI-powered social media marketing suite.

Social Media 111

Social Media Media Editorial Team Collaboration 111

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. They’re often bloggers.

Writer 111

Writer Content Freelance Editorial Team 111

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Click To Tweet.

Content 111

Content Editorial Team Manufacturing Keywords 111

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. An AI framework for marketers: The five Ps.

Marketing 111

Marketing Content Agency Content Marketing 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). After three years and a few promotions at the insurance company, I left for a new opportunity at Penton Media, the (then) largest independent B2B media company in North America. Register today for the best savings!

Editorial Team 111

Editorial Team Insurance Communication Editorial 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 111

Content Creator Audience Content Script 111

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. It’s a tool called CoSchedule. It’s not just blog posts.

Promotion 51

Promotion Editorial Content Social Media 51

Neil Patel

OCTOBER 13, 2020

The most common outsourced content marketing activity is writing, with 44% of marketers using it. As I’ve mentioned before, it takes tons of work to write and promote content that goes viral. Having an experienced writer or promoter do the heavy lifting can save you tons of time. can all review.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Smart Blogger

FEBRUARY 20, 2023

Online Marketing Specialist National Salary Range: $54,702 to $67,852 Some marketing professionals use the terms “online marketing” and “ digital marketing ” interchangeably. It also requires 3-5 years of experience in social media, brand, or project management. Others insist they differ.

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Marketing Collaboration Social Media Digital Marketing 74

Smart Blogger

NOVEMBER 15, 2022

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. That’s where we come in.

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Freelance Writing Portfolio Proofreader 126