Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

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Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Content syndication shouldn’t be all about link building. HANDPICKED RELATED CONTENT: The Only 10 Ways to Make Money From Content Marketing. But it absolutely can be done.

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Editorial Team Editorial Content Content Creator 109

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion.

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Content Marketing Institute

DECEMBER 15, 2017

Beyond that, we strive to provide the community with content that is valuable to them. For example, they may be first to hear about a sale at Target or first to share articles from our blog that give tips on living a more sustainable lifestyle. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. What to try: Invest in other teams’ success.

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Content Marketing Institute

MARCH 1, 2018

Yet instead of going deeper into the funnel to garner more sales, we chose to focus on the top of the funnel. We came up with a content initiative that would establish us as thought leaders. And rather than build out our current content site – which had thousands of daily readers – we launched a new blog with zero traffic.

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Brand IT Editorial Team Social Media 111

Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. Click To Tweet.

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Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Be strategic about the frequency of publishing your content, says @JoePulizzi. Following the send-off episode on Dec. Click To Tweet.

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Publishing Publishing Publisher Editorial 111

Content Marketing Institute

APRIL 27, 2018

Using the right hashtags (those relevant to your business or messages) can get you hits and “likes,” and even sales. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Cover image by Joseph Kalinowski/Content Marketing Institute. Here’s what does.

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Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

JUNE 6, 2018

Within two seconds, site visitors are immersed in well-produced, entertaining, inspiring content that seems to leap off the page. The percentage of visitors clicking through from BMW.com to a national sales company has soared from 8% to 30%,” reports Avery. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

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Brand Content Editorial Team Editorial 111

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

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Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Content Script 111

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Narrative Science and Quill.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

MAY 28, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. HANDPICKED RELATED CONTENT: Scale Your B2B Content With Artificial Intelligence: Ideas and Tools Marketers Can Try. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content.

Social Media 111

Social Media Media Editorial Team Editorial 111

Content Marketing Institute

DECEMBER 19, 2017

Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?

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Long Form Content Editorial Team Editorial Content Marketing 110

Content Marketing Institute

JANUARY 25, 2018

A content strategist like Laura Creekmore, that’s who. Someone who knows that without a deep understanding of your existing content, you’re working in the dark. In Laura’s Content Marketing World talk, Conducting a Content Audit , she answers the basic questions any marketer might have about this formidable, invaluable task.

Content 111

Content Editorial Editorial Team Social Media 111

Content Marketing Institute

NOVEMBER 14, 2018

I’m sure that’s a factor, but low-volume searches still have plenty of competition with search results (6 million) and value for potential leads and sales. For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018. Searchmetrics Ranking Factors 101.

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Pharmaceutical SEO Editorial Team Editorial 97

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Overreliance on YouTube.

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: Quick and Dirty Guide for Creating Actionable Content Marketing Personas. However, the real gold mine of Facebook marketing opens when you use the advanced audience features: custom audiences and lookalike audiences. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Advertising Landing Page Editorial Team Promotion 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Data/research. Create a video series.

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Smart Blogger

FEBRUARY 20, 2023

Qualified applicants will also have the following skills: Interpersonal skills Problem-solving Creativity Multitasking Team-building Critical thinking Comfort with various social media platforms and their management tools Proficiency with different software and cloud-based programs (Adobe, Office365, Google Workspace, CRM, CMS, analytics tools, etc.)

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Marketing Collaboration Social Media Digital Marketing 74

Neil Patel

OCTOBER 13, 2020

Use outsourcing as a tool to drive sales and revenue. Critical parts of your company, like sales or hiring, are often the least fun parts of an entrepreneur’s job. Perhaps the biggest opportunity for outsourcing is through content generation. In the same way, outsourcing isn’t a method to do more nonessential tasks.

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Freelance Projects Manufacturing Social Media 141

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. The other way is to keep checking their “career” page: The Content Marketing Institute maintains a detailed database of agencies. Click here to check it out.

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Freelance Writing Portfolio Proofreader 126

Contently

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged. Foster a culture of openness.

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Editorial Editorial Team Collaboration Content Creation 52

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

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Editorial Editorial Team Content Social Media 111

Content Marketing Institute

JANUARY 26, 2018

Is there anything left to say about how to put together a content calendar? Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. A content calendar by any other name. How will you know?

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Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. Robert_Rose Click To Tweet.

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Content Marketing Marketing Content Editorial 75

Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

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