Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms. Now, let’s meet the writing AIs behind three leading publications. I was surprised.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

NOVEMBER 14, 2018

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018.

Pharmaceutical 82

Pharmaceutical SEO Editorial Team Editorial 82

Neil Patel

OCTOBER 13, 2020

Use outsourcing as a tool to drive sales and revenue. There are plenty of authors who have ghostwriters write their books. Critical parts of your company, like sales or hiring, are often the least fun parts of an entrepreneur’s job. Once you have the procedure recorded, have another person write it up.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. In other words, you should be happy with even occasional sales that can more than pay for your SEO investment. Let’s dive in. Keyword selection.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Just write down what it is you’re trying to achieve. Document your content marketing mission statement.”.

Content Marketing 94

Content Marketing Marketing Content Editorial Team 94

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. What to try: Invest in other teams’ success.

Brand 103

Brand Contractor Editorial Content 103

Content Marketing Institute

JANUARY 18, 2018

I discovered iQ while writing this post. Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. How do we evolve from seeing content as sales collateral to acting like publishers? They have amazing people writing and creating content.”.

Publisher 110

Publisher Publishing Publishing Editorial Team 110

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 106

Content Creator Audience Script Content 106

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

Pharmaceutical 98

Pharmaceutical Landing Page Marketing Editorial Team 98

Content Marketing Institute

JANUARY 26, 2018

Is there anything left to say about how to put together a content calendar? Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. A content calendar by any other name. How will you know?

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Yes, this is Step 1 for every type of content).

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

Social Media 111

Social Media Media Marketing Storytelling 111