Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

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Content Marketing Marketing Editorial Content 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

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Content Marketing Marketing Government Food 107

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Inbound links from authoritative news sites can signal that the target sites have strong content, and the articles are solid, trustworthy pieces about the subjects in question. Click To Tweet.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. The approach is simple. 4-7 in Cleveland, Ohio.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

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Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.). Content type.

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Editorial Team Content Editorial Content Marketing 111

Neil Patel

NOVEMBER 11, 2020

The goal of a style guide is to ensure your content stays consistent and high quality no matter who is writing or editing the article. Why Does Your Website Need an Editorial Style Guide? An editorial style guide ensures a standard baseline for quality and consistency. Images and Other Media in an Editorial Style Guide.

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Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

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Editorial Team Content Editorial Communication 110

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Be strategic about the frequency of publishing your content, says @JoePulizzi. Following the send-off episode on Dec. Click To Tweet.

Publisher 111

Publisher Publishing Publishing Editorial 111

Content Marketing Institute

JUNE 25, 2018

For example, if you’re a website host provider, you could search: Go Daddy ? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Get more ideas on how to transform existing practices, like brand monitoring, into awesome content. to see all questions asked on that topic.

Brand 111

Brand Content Editorial Team Social Media 111

Content Marketing Institute

NOVEMBER 14, 2018

If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective. Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites.

Pharmaceutical 97

Pharmaceutical SEO Editorial Team Editorial 97

Content Marketing Institute

APRIL 24, 2018

HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content. TIP: Choose a head term with a monthly search volume of at least 2,500 that aligns well with your content marketing strategy. Identify a head term for your pillar content w/ a monthly search volume of at least 2,500.

Content 112

Content Editorial Team Engineering Content Creation 112

Content Marketing Institute

OCTOBER 25, 2017

HANDPICKED RELATED CONTENT: Quick and Dirty Guide for Creating Actionable Content Marketing Personas. However, the real gold mine of Facebook marketing opens when you use the advanced audience features: custom audiences and lookalike audiences. And I’m not speaking about ad impressions, reach, or website traffic.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Content Marketing Institute

JUNE 6, 2018

Perhaps most eye-popping is the experiment conducted by Google’s Avery Cavanah, product marketing manager and mobile web lead. Avery tested the websites of companies represented in the Intelligent Content Conference audience. HANDPICKED RELATED CONTENT: Tips and Tools to Ensure Speed Doesn’t Kill Your Site.

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

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Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Conclusion.

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. Recognize that paid content promotion pays off.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

JULY 17, 2018

But confusion still abounds because of the vast number of websites and worry about natural search engine rankings. Let’s dive into some common questions to learn whether your website is likely OK, where the biggest problems may surface, and how to keep your rankings in perspective. Our team didn’t get that notice.

SEO 107

SEO Editorial Team Keywords Engineering 107

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. I like to reach out before I start writing.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. How’s that effort going?

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Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

JANUARY 25, 2018

A content strategist like Laura Creekmore, that’s who. Someone who knows that without a deep understanding of your existing content, you’re working in the dark. In Laura’s Content Marketing World talk, Conducting a Content Audit , she answers the basic questions any marketer might have about this formidable, invaluable task.

Content 111

Content Editorial Editorial Team Social Media 111

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. However, as with infographics, content quality is key.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

NOVEMBER 29, 2018

Go to your browser and open a website called CoolSymbol.com. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Get the latest tips, trends, and research in content marketing. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

OCTOBER 15, 2018

Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Structure of content. This is content marketing 101 , but it’s the most important aspect. Create content that: Is genuinely useful to the reader. Is your brand deliberately centered on readability?

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Proofreader Government Medical Editorial Team 111

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. Content curation is the only way to go.

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Collaboration Content Editorial Editorial Team 112

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Attend Content Marketing University.

Content 111

Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Voice SEO basics every marketer should know.

Content 111

Content Editorial Team Keywords SEO 111

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Well, guess what? Why this works. LukeKintigh Click To Tweet.

Brand 111

Brand Contractor Editorial Content 111

Content Marketing Institute

SEPTEMBER 7, 2018

Packages start at $32 a month for use on a single website. It crawls websites, forums, blogs, social media platforms, and more to find mentions of your brand and let you know about them – in real time via push notifications or through email alerts. Cover image by Joseph Kalinowski/Content Marketing Institute. Conclusion.

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Brand Awareness Brand Content Editorial Team 112

Content Marketing Institute

SEPTEMBER 17, 2018

Sumo offers a suite of tools for content marketers, but the two I use the most are its list builder and share button. List builder allows you to easily set up email-capture popups on your site, to convert your traffic to marketing leads and build your list. BuzzStream is a content marketing CRM. Distribution.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

AUGUST 1, 2018

If you are in a crowded industry, such as, ahem , content marketing, focus on a niche. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. Example: Let’s say you work for a workflow software company, and you want more content marketing teams using your platform.

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Editorial Content Editorial Team Projects 103

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

JANUARY 15, 2019

Include a link to your website where possible. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Get the latest insight and the most helpful advice on how to leverage technology to improve your content marketing programs. Cross-promote on social channels.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

Marketing 111

Marketing Content Agency Content Marketing 111

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Overreliance on YouTube.

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

OCTOBER 22, 2018

Let’s plug into Ahrefs’ Site Explorer the address of a website for gamers, Kotaku.com, to look at its organic search data for all countries. In the world of backlinks, measure website authority with metrics like URL rating (UR). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Editorial Team Keywords Medical Engineering 109