Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

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Content Marketing Marketing Content Editorial 111

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. When you search any keyword, you’ll be shown a list of the top-performing content.

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Content Marketing Marketing Content Social Media 114

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Pam Didner , author, Global Content Marketing.

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Content Marketing Marketing Content Editorial Team 105

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

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Content Marketing IT Marketing Search Engine Optimization 96

ContentWriters

JANUARY 9, 2025

Get it right, and you’ll have a lead-generating asset that positions your organization as a thought leader. Medical white papers serve distinct strategic purposes in your healthcare marketing efforts. Their primary value lies in lead generation, targeting decision-makers seeking solutions to complex problems.

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Healthcare Medical Writing Lead Generation 59

Content Marketing Institute

OCTOBER 17, 2018

Your lead generation tools can automate the testing and identify when it reaches statistical significance – indicating you have enough data on which to make a sound decision about what content element converts better. Road Map to Success: Monitoring and Measuring Your Content’s Performance. What about the content topic ?

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Landing Page Editorial Lead Generation Social Media 111

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Table of Contents What Is Inbound Content Marketing?

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Content Marketing Marketing Content Content Creation 88

Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content?

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Editorial Content Lead Generation Brand Awareness 95

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Helping people find you through your content is your ultimate goal.

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Editorial IT Brand Awareness Content 52

Content Marketing Institute

APRIL 27, 2018

I’m going to explain, step by step, how you can gain leads and clients using Instagram, too. Optimize your Instagram bio for lead generation. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Cover image by Joseph Kalinowski/Content Marketing Institute.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Neil Patel

APRIL 22, 2021

That is the action button you should be focusing some energy on for quality lead generation. A study conducted by Massey University Marketing Professor Harald Van Heerde and his co-researchers from Tilburg and Maastricht Universities examined household data from 16,512 customers. Understand that the web is a virtual space.

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Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

JULY 28, 2021

For instance, content might be of little use in converting users at the bottom of the sales funnel; however, it could be invaluable in bringing users onto your site in the first place, by boosting brand awareness and organic lead generation. Different segments of the sales funnel warrant different types of content.

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IT Content Social Media Brand Awareness 141

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

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Editorial Team Content Editorial Communication 107

Contently

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Content Marketing 52

Content Marketing Finance Marketing Editorial 52

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Carlos Magno.

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Digital Marketing Sales Marketing Consulting 122

Content Marketing Institute

SEPTEMBER 17, 2018

Sumo offers a suite of tools for content marketers, but the two I use the most are its list builder and share button. List builder allows you to easily set up email-capture popups on your site, to convert your traffic to marketing leads and build your list. BuzzStream is a content marketing CRM. BuzzStream.

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Promotion Content Social Media Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Script Content 111

Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. Content Marketing Must Create Engagement. Even in 2021, this is the exact job that content marketing specialists are hired to do.

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Content Marketing Marketing Content Entertainment 52

Content Marketing Institute

NOVEMBER 7, 2017

Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase. If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama.

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Promotion Content Social Media Advertising 111

BKA Content

APRIL 24, 2024

Put simply, your content needs the correct: Objectives Audience Topic Timing Platform When you put the who, what, why, where and how together, you have the recipe for content marketing success. Filling in the blanks for your business is what making a content map is all about.

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Landing Page Content Social Media Keywords 94

Neil Patel

JANUARY 27, 2021

Do you stress about what to write, or do you open up your content calendar, select the next topic and get to writing? Creating content becomes so much easier when you have a well-planned editorial calendar. A content calendar is super easy to create, too. That’s all you need to do to create a simple content calendar.

Digital Marketing 129

Digital Marketing Marketing Social Media Keywords 129

Neil Patel

JANUARY 21, 2021

Keyword Branded : This is where you combine your anchor text with the target keyword for your site, e.g. getting started with content marketing. Let’s assume your page content sells blue denim jeans. Abolish Duplicate Content. I strongly believe that the site owners didn’t do anything to get those editorial links.

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Keywords Text SEO Social Media 145

Article Writing

SEPTEMBER 21, 2023

Guest post campaigns are an incredibly powerful PR and content marketing tactic. The exact purpose of a guest post depends on the content marketing strategy, but nearly every guest post will provide a range of benefits to its author. There are many reasons to start guest posting. What Are the Benefits of Guest Posting?

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Post Editorial Portfolio Social Media 104

ProBlogger

DECEMBER 10, 2014

With so many metrics out there for a marketer to measure, life just got harder for content marketers. For contemporary content marketers, metrics are best classified into classes, and then each asset must be measured against the overall performance of the asset class it comes under.

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Social Media Media Landing Page Editorial 55

ProBlogger

SEPTEMBER 28, 2016

It’s much easier to create video content because of the different screencast tools and explainer video apps like PowToon. Source: Content Marketing Institute. In short, your content becomes much more powerful when you don’t just tell readers what to do, you show them how it’s done using visual content.

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Brand Blog Blogging Lead Generation 53

ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year.

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Content Content Creation Search Engine Optimization Content Marketing 52

Bramework

AUGUST 10, 2022

Social media can constitute 62% of lead generation if you know how to do it effectively. You will need content marketing tools (like BuzzSumo) to stay on top of what is happening in the world. What is an Editorial Content Strategy and Why Do You Need it for YOUR Blog? Twitter is great for this! You should!

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Social Media Sales Media Landing Page 52

ProBlogger

AUGUST 12, 2015

Blogging can be an effective lead generation strategy, if done correctly. The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it. To do this effectively, you need good content; content that provides value.

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Blog Blogging Landing Page Publisher 55

Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! Depending on what you sell and who your audience is, your marketing efforts might involve traditional ads (i.e.,

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Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

Content Marketing 111

Content Marketing Marketing Content Social Media 111

Buffer

NOVEMBER 16, 2015

The good news: your boss or client is totally on board with your running content marketing. The challenge: she wants to see a content marketing plan. Plus, you know that awesome content marketing involves a lot of flexibility—how do you build that into a strategic document? I’ve been there.

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Content Marketing Marketing Writing Content 52

Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

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Social Media Media Marketing Storytelling 111

Verblio

FEBRUARY 10, 2025

You know content marketing is importantnecessary, evenbut your team (if you even have one) is already stretched thin. Content marketing outsourcing is your solution. What is Content Marketing Outsourcing? Why Outsource Content Creation? Let’s be honest: Content marketing is hard.

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Content Marketing Marketing Editorial Content 59