This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Organizations that have made consistent and sound investments in contentmarketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing contentmarketing landscape. Why Does ContentMarketing Change so Frequently?
Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a contentmarketingeditorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.
When you write good content , good things may happen. Editorial inbound links are the holy grail of link building: they’re free and they’re lasting. Next time you’re crafting content, consider the true value of the piece and assess how your audience will use it. It’s just because you wrote great content.
Contentmarketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of contentmarketing is revealing. Its heading into a trough.
One of my CTS members recently asked, “What is the value of contentmarketing?” Here’s why: First, contentmarketing will be worth $600 billion in 2024. Out of all digital marketing strategies, contentmarketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?
Inbound contentmarketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound contentmarketing works. Let’s dive into what inbound contentmarketing is all about – and start growing your business today.
Identify which of the assets in your at-a-glance review have the best potential to further your contentmarketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?
Guest blogging delivers advantages for your contentmarketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. But the disadvantage is the time it consumes to create that refreshingly unique content. The idea is to create one piece of long-formcontent for your blog – the hub content.
From small businesses to startups to major corporations, everyone is starting to realize just how powerful contentmarketing can be. Today, we’re delving into contentmarketing, how to build a contentmarketing strategy, and why it’s worth investing in. What is ContentMarketing? Because it is.
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. ContentMarketing Strategy Essentials.
Having an editorialcontent strategy is key for the growth of your blog, website or brand this year. There are good and bad habits you should form when It comes to blogging. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an EditorialContent Strategy?
You’ve done the content inventory. Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your contentmarketing strategy. Here are several key areas I like to measure, and what to do with the information you glean from a content audit.
Practically everyone understands the importance of “doing contentmarketing,” but many – even those with documented contentmarketing strategies – don’t know how to align the types of content they create with their desired contentmarketing goals. Remember that graphs and charts are content too.
While you know content is integral to your lead nurturing strategy, you need more tangible results from your contentmarketing teams. When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content?
But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its contentmarketing efforts on rented channels like social media, and what you expect to achieve. Does it fit in with our editorial mission ? Image source.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. Identify a head term for your pillar content w/ a monthly search volume of at least 2,500.
Contentmarketing is an arms race. If you continuously crank out high-quality content at a rapid-fire pace, your blog—and your business—will win the war against your competitors, build a quality readership, and grow faster than you ever imagined. The above editorial calendar might be a lot to start with.
Create Longer-FormContent. Did you know that Google gives precedence to long-formcontent in its search results? By long-formcontent, I mean posts that have a total of 2,000 words or more. In a recent post, Neil Patel outlined Google’s trend towards long-form writing.
Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] covers practical tips for contentmarketing, analytics, and web design. Musician’s Friend’s blog, The HUB , is a fantastic example of contentmarketing done right.
The key is through contentmarketing. Content strategy for ecommerce provides an avenue to gain visibility online, augment your search engine ranking and find ways to increase traffic and conversion rates like never before. A full arsenal of content pieces and media will help you optimize your marketing strategy.
This post will explore why in-depth, helpful content is crucial for attracting an audience, building brand reputation, and boosting ROI in today’s crowded digital landscape. High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.
By selecting strong SEO keywords and implementing smart linking, you’ll position your brand and your content for success. Create an Editorial Calendar So, you’re ready to turn your blog into a bustling hub of awesome content, right? Say hello to your new best friend: the editorial calendar.
Solve Problems With High Quality Long-FormContent. Long vs. short posts, quantity vs. quality, users vs. Google – these are all never ending debates. However, if you really want your content to stand out, try making short screencasts, webinars and explainer videos a part of your content strategy as well.
Your goal with a blog is to write long-formcontent that focuses on showcasing your expertise and helping your users. Some businesses also use it to fill in gaps in their editorial calendar, to have something to publish when the blog post backlog runs out, or a post needs more work and isn't in on time.
At Content Hacker, we believe in empowering you to share that narrative with the world through effective long-formcontentmarketing. Then, plan out your content ahead of time, using tools like editorial calendars or simple spreadsheets to keep track of topics, deadlines, and publishing dates.
If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our contentmarketing team does! Short-formcontent should have a target word count of 300–600 words. television, radio, billboards).
And once you’ve written a fantastic one-paragraph description of what the product is, who it’s for, and why they should care, it can be edited into almost every piece of long-formcontent you create for the launch, like press releases, blog posts, newsletters, and more.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content