Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

Agency 145

Agency Content Marketing Marketing Content 145

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Content Marketing 128

Content Marketing Marketing Content Search Engine Optimization 128

ContentWriters

JANUARY 30, 2025

For example, Content Marketing Institute is the leading global content marketing education and training organization. Archival sources and databases: Publicly accessible databases, such as the United States Census and LexisNexis, are among the most reputable sources.

Medical 111

Medical Government Banking Editorial 111

Ahrefs

MAY 11, 2023

From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and sell what you do in the process. Example Our … Read more ›

Content Marketing 125

Content Marketing Content Marketing Education 125

Ahrefs

JANUARY 16, 2023

Content marketing is essential for B2B businesses because education prospects help them make buying decisions. According to Statista, 30% of marketers say content marketing offers the highest ROI of any digital marketing channel.

Content Marketing 106

Content Marketing Marketing Content Education 106

Neil Patel

NOVEMBER 3, 2020

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? Trust me; it’s not as easy as you think. But I know better now. Can you find one? Sure you can.

Content Marketing 142

Content Marketing Marketing Content Portfolio 142

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

Insurance 98

Insurance Content Marketing Marketing Content 98

Express Writers

MARCH 14, 2023

The digital marketing funnel is a visualization of the stages your prospects go through before they eventually become your customers. Middle-of-the-funnel content marketing is critical to increasing conversion rates and giving your potential customers an informative, seamless journey through your marketing funnel.

Content Marketing 111

Content Marketing Marketing Content Education 111

Contently

DECEMBER 16, 2022

Ensure your content is timely, helpful, and relevant to gain better lead engagement. Their content is clean, helpful, and educational. Whether it’s the content itself, your unique point of view, or exclusive research, your job is to delight and educate your audience.

Content Marketing 114

Content Marketing Marketing Content Banking 114

Contently

OCTOBER 29, 2024

It features a “Join the Discussion” section highlighting trending topics that are relevant for data scientists, from embeddable AI to decision optimization (topics I, as a content marketer, totally understand inside and out). It reads more like a subreddit than a content marketing hub — and that’s why it works.

Brand 99

Brand Content Retail Utilities 99

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 120

Content Marketing Telecommunication Pharmaceutical Brand Awareness 120

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

BKA Content

JUNE 6, 2024

Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is Content Marketing Still Worth It?

Content Marketing 96

Content Marketing IT Marketing Content 96

BKA Content

APRIL 25, 2024

Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to content marketing for law firms can help.

Content Marketing 98

Content Marketing Search Engine Optimization Marketing Content 98

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

BKA Content

MAY 23, 2024

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company.

Agency 98

Agency Content Marketing Marketing Script 98

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Express Writers

JULY 2, 2024

One website educates readers on how to clean their homes without resorting to harsh, chemical-filled products. Don’t Sell to Your Audience Contrary to popular opinion, the ultimate goal of content marketing isn’t to sell. However, the ultimate goal of content marketing is to build a formidable online presence.

Content Marketing 98

Content Marketing SEO Marketing Content 98

Express Writers

FEBRUARY 28, 2023

AI in content marketing has also become widespread. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns. If you’ve been thinking about using AI in your content, this is the article for you. How Does AI Generate Content?

Content Marketing 110

Content Marketing Content IT Marketing 110

ContentWriters

JUNE 7, 2023

Content marketing is more valued than ever. According to the 2023 report by the Content Marketing Institute , 71% of B2B firms feel like content marketing is even more important now than it was a year ago. What Is a Content Marketing Writer?

Content Marketing 98

Content Marketing Writer Contractor Marketing 98

Contently

SEPTEMBER 4, 2024

While the process was more complicated than I anticipated, the journey was incredibly educational and, dare I say, even a little fun. It revealed valuable insights about content longevity, SEO, and how our readership has evolved. Takeaway for other content marketers: Don’t throw the baby out with the bathwater!

Content 89

Content Blog Blogging Keywords 89

ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

BKA Content

FEBRUARY 25, 2023

Does Content Marketing Work For Small Businesses? Content marketing for small businesses. It might feel as though you are constantly told that you must implement content marketing in order to survive as a small business in the current market. Is Content Marketing for Small Businesses Worth It?

Content Marketing 96

Content Marketing Marketing Content Content Creation 96

Article Writing

JUNE 27, 2023

And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. Established businesses have a full marketing team, but people quit, staff goes on leave, and scaling up and down can turn into a quagmire. What is your marketing budget?

Content Marketing 97

Content Marketing Marketing Content Creation Content 97

Copywriter Collective

FEBRUARY 20, 2025

Content marketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. Its heading into a trough.

Content Marketing 89

Content Marketing Marketing Storytelling Content 89

Smart Blogger

FEBRUARY 13, 2023

With 61% of businesses using video as a major part of their marketing plan , it’s too late to become an early adopter of video content marketing. However, with the right strategy and consistent execution, any business can leverage the powerful benefits of video content as a marketing tool.

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

ContentWriters

NOVEMBER 21, 2024

What Are Scripts in Marketing? Marketing scripts are strategic outlines of the words, scenes, and directional elements for audio or video content. Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process.

Script 105

Script Writing Marketing Persuasion 105

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. I educated y’all about freelance writing, and doing that helped you decide if my digital products are for you.

Content Writer 239

Content Writer Writer Content Writing 239

Backlinko

NOVEMBER 29, 2024

If you aim to educate your readers, choose keywords with “Informational” intent. For example, let’s say you’re writing an in-depth article about content marketing. They’re excellent H2 and H3 subtopics for your article: What is content marketing? Why is content marketing important?

Writing 103

Writing Keywords Script SEO 103

Enchanting Marketing

JANUARY 14, 2025

Does content marketing sometimes feel like a challenge? Like you’ve got to produce a never-ending stream of content? Wherever you’re marketing you business, it may never seem enough. Never enough content. I’d like to offer a different perspective on marketing and writing for your biz.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

Buffer

SEPTEMBER 23, 2024

Content shared towards the end of the work week likely has a slight edge when it comes to engagement rate, as LinkedIn users are more likely to take their time on the platform as work draws to a close (though this is just an educated guess!). 

Social Media 99

Social Media Media Post Engagement 99

Copywriter Collective

FEBRUARY 28, 2025

Step 2: Map Out the Buyers Journey Stages Mapping the buyer’s journey is a critical activity in creating content that will support the potential customer at different stages: awareness, consideration, and decision. Education and information should form part of the content here that can empower them to realize their challenges and needs.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Content Marketing Institute

DECEMBER 1, 2020

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. The answer may lie in a four-step process.

Management 145

Management IT Marketing Education 145