ContentWriters

APRIL 9, 2025

In marketing specifically, technical writing guides audiences through the buyer’s journey, offering educational resources that simplify decision-making. Unlike creative writing, which may allow room for interpretation, technical content leaves no space for confusion. Engineering-related content. Employee handbooks.

Writing 64

Writing Marketing Medical Education 64

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” research Click To Tweet. Time to do more.

Content Marketing 110

Content Marketing Proofreader Marketing Content 110

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. ” AI in #contentmarketing: Driver analysis to show what factors drive the most leads.

Content Marketing 106

Content Marketing Marketing Content Text 106

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. I educated y’all about freelance writing, and doing that helped you decide if my digital products are for you.

Content Writer 239

Content Writer Writer Content Writing 239

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Pam Didner , author, Global Content Marketing.

Content Marketing 105

Content Marketing Marketing Content Editorial Team 105

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. Use their external education. The inherent takeaway through all the ideas?

Content Marketing 104

Content Marketing Recruitment Marketing Content 104

Copywriter Collective

FEBRUARY 28, 2025

Step 2: Map Out the Buyers Journey Stages Mapping the buyer’s journey is a critical activity in creating content that will support the potential customer at different stages: awareness, consideration, and decision. Education and information should form part of the content here that can empower them to realize their challenges and needs.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Backlinko

DECEMBER 29, 2024

6 Essential Plumber SEO Strategies Ready to outrank your competitors and capture more high-value plumbing leads? Content Marketing Creating helpful, high-quality content for your audience is a big part of SEO. Lets look at how you can use content marketing to attract leads and instill confidence in prospective customers.

SEO 98

SEO Keywords Contractor Insurance 98

Backlinko

MARCH 25, 2025

Even the subniches like SEO and content marketing have 100% keyword difficulty. To stand out in this highly competitive space, you’ll need to create content competitors can’t easily replicate. This blog blends real estate news and educational content with personal success stories.

Blog 101

Blog Blogging Medical Finance 101

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

ContentWriters

JANUARY 9, 2025

Get it right, and you’ll have a lead-generating asset that positions your organization as a thought leader. Like a business white paper , medical or healthcare white papers can vary in length depending on the content and the audience. Connect with our team today to find out how we can support your marketing goals.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Table of Contents What Is Inbound Content Marketing?

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Does your content alleviate a pain point?

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

ContentWriters

MARCH 13, 2024

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Read on as we discuss each type of content and how to decide between a white paper vs. eBook in your marketing strategy. What Is an eBook?

Content Marketing 59

Content Marketing Marketing Proofreader Long Form Content 59

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

ContentWriters

DECEMBER 6, 2023

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy. Experimentation is a great idea here.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

BKA Content

JANUARY 15, 2023

20 Business Blogging Statistics That Will Blow Your Mind As you plan your company’s content marketing strategy for 2022 and beyond, you might be ready to focus on new formats like TikTok and invest more money in video production and related expenses, but don’t neglect the power of blogging.

Blog 113

Blog Blogging Content Creator Lead Generation 113

Content Hacker

JULY 7, 2023

Table of Contents: Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective Content Marketing Strategies to Grow Your Business 1. If you hate cold calling and are looking for alternative ways to generate leads, then you’ll love content marketing.

Sales 93

Sales Long Form Content Lead Generation Search Engine Optimization 93

Neil Patel

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. That is the action button you should be focusing some energy on for quality lead generation.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

The Hoth

JANUARY 18, 2023

While these types of stats are common knowledge for marketers, the chances are high that your executives have never heard of them. As such, you’ll need to do a lot of educating and convincing to obtain SEO buy-in from your leaders. . Not only that, but they’ll want to know how many qualified leads you can generate through SEO.

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

BKA Content

MARCH 11, 2024

How Content Marketing Drives Sales You know you have a great product or service and need to amplify its visibility. Search Engine Journal notes that content marketing generates three times as many leads as traditional marketing while costing about 62% less.

Sales 52

Sales Content Marketing Marketing Content 52

Content Hacker

OCTOBER 26, 2023

You could have used the perfect sales pitch but you’re left wondering why no one cares… Marketers make this mistake all the time and if you keep it up you’re going to make yourself (and your prospects) sick and tired of it. Marketing” is helping people buy from you. Ever heard of a marketing “funnel”? Read that again.

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

The Hoth

FEBRUARY 15, 2023

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. What makes it TOFU?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Neil Patel

APRIL 20, 2021

In my experience as a content marketer who’s built a loyal audience, influence can be achieved through consistently creating useful content for your target audience and forming relationships with influencers and readers. Your responsibility is to educate others’ human minds as you convey your brand’s core message.

Sales 137

Sales Advertising Content Creation Education 137

Contently

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Content Marketing 52

Content Marketing Finance Marketing Editorial 52

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Gating content for lead generation.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Express Writers

FEBRUARY 20, 2024

However, budgeting to create all that content is another beast you might not be ready to tackle. Content marketing doesn’t have to be an overwhelming beast that will gobble your budget. You won’t need to graduate to the next level of content marketing until you defeat the one you’re at and receive the profits.

Content 98

Content Writing Search Engine Optimization Freelance 98

BKA Content

APRIL 24, 2024

Put simply, your content needs the correct: Objectives Audience Topic Timing Platform When you put the who, what, why, where and how together, you have the recipe for content marketing success. Filling in the blanks for your business is what making a content map is all about.

Landing Page 94

Landing Page Content Social Media Keywords 94

Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content?

Editorial 92

Editorial Content Lead Generation Brand Awareness 92

Neil Patel

APRIL 2, 2021

It helps you create more thoughtful and cohesive marketing outreach to improve people’s experience when interacting with your company. Demand Generation vs. Lead Generation. Demand generation and lead generation aren’t quite the same, so let’s look at each one to get an idea of where they overlap and where they differ.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Neil Patel

FEBRUARY 3, 2023

Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. With social e-commerce generating leads through live video or influencer haul videos, you need to make video a priority to help you stand out. So, make sure to tailor each piece to your audience.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Content Marketing Institute , 2022) 5.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

BKA Content

NOVEMBER 13, 2022

When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-form content asset with the help of an ebook ghostwriter. According to Content Marketing Institute , most ebooks range from 12 to 40 pages. Health Care.

Landing Page 98

Landing Page Proofreader Recruitment Lead Generation 98

BKA Content

APRIL 15, 2023

This can be a sweet spot for businesses creating content for lead generation. Websites like SEMrush and Google Keyword Planner are extremely effective, however, it does take time, money and education for both. Content marketing services like BKA Content can help you to research, write and promote articles on any topic.

Blog 96

Blog Blogging Search Engine Optimization Keywords 96

Contently

MARCH 21, 2023

The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. They self-educate! Over time, as your marketing pipeline matures, you can map your content back to the pipeline.

Engagement 97

Engagement Content Education Sales 97