Remove Content Marketing Remove Education Remove Long Form Content
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The Importance of Technical Writing in Marketing

ContentWriters

In marketing specifically, technical writing guides audiences through the buyer’s journey, offering educational resources that simplify decision-making. Unlike creative writing, which may allow room for interpretation, technical content leaves no space for confusion. Engineering-related content. Employee handbooks.

Writing 64
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How to Write an Article People Want to Read (in 7 Steps)

Backlinko

If you aim to educate your readers, choose keywords with “Informational” intent. For example, let’s say you’re writing an in-depth article about content marketing. They’re excellent H2 and H3 subtopics for your article: What is content marketing? Why is content marketing important?

Writing 102
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Is Content Marketing Worth It for Your Business?

BKA Content

Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is Content Marketing Still Worth It?

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. I educated y’all about freelance writing, and doing that helped you decide if my digital products are for you.

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

JetBlue takes off with long-form content in HumanKinda video ( February 2017 ). The 16-minute HumanKinda video is the airline’s first foray into long-form content. Worried about high sugar content and extra calories, consumers are shying away from a traditional breakfast beverage: orange juice.

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15 Content Marketing Trends That Need Your Close Attention

Copywriter Collective

Content marketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. Its heading into a trough.

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The Ultimate Guide to Repurposing Content Like a Boss

Contently

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Start with answering, “Why do I want to repurpose this content?