Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Encourage self-education. But what makes a team exceptional? But what makes a team exceptional?

Content Marketing 110

Content Marketing Marketing Editorial Team Search Engine Optimization 110

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Copywriter Collective

FEBRUARY 28, 2025

Step 2: Map Out the Buyers Journey Stages Mapping the buyer’s journey is a critical activity in creating content that will support the potential customer at different stages: awareness, consideration, and decision. Education and information should form part of the content here that can empower them to realize their challenges and needs.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Kayleigh Moore

MAY 8, 2023

For years, companies and content marketers have been approaching content creation from topic-first angle. For many, it’s a search engine optimization play. To educate your customers, help them use the product, etc. Of course this type of content creation still has its place.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Kristi Hines

JUNE 27, 2021

Do you want to add some marketing education to your resume ? If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. The following are free online certification courses on marketing from HubSpot. For Ahrefs users only.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Smart Blogger

FEBRUARY 13, 2023

With 61% of businesses using video as a major part of their marketing plan , it’s too late to become an early adopter of video content marketing. However, with the right strategy and consistent execution, any business can leverage the powerful benefits of video content as a marketing tool.

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Create Content That Educates.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Or create link-worthy content. Build thought leadership.

Content Marketing 104

Content Marketing Marketing Content Social Media 104

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You may need to: Rank your entire website or specific keywords higher Get more qualified traffic and leads, or Drive sales directly from organic search. And for outcomes? And the outcome? The 5 Top SEO Agencies.

Agency 144

Agency SEO Search Engine Optimization Projects 144

BKA Content

AUGUST 9, 2023

How To Utilize SEO in a Whitepaper The 2019 Benchmarks for Content Marketing Report , a study by the Content Marketing Institute, found that more than half of companies with an online presence create whitepapers for their products and services. The primary goal is to educate, not to persuade the reader to buy something.

Utilities 98

Utilities SEO Search Engine Optimization Landing Page 98

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 434% more indexed pages in search engines. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Develop a Content Calendar 5.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

BKA Content

OCTOBER 4, 2023

The 5 Best Books on SEO To Read in 2023 If you have plans to embark on an SEO education journey, this is the place to start. Our top picks cover every experience level and touch on the most relevant topics in search engine optimization. Capala is an accomplished digital marketing executive, speaker, and entrepreneur.

Search Engine Optimization 97

Search Engine Optimization SEO Digital Marketing Construction 97

Quick Sprout

JULY 26, 2022

Each service is segmented by category, so you can find the digital marketing agency that best fits your needs. I provide an in-depth review of each digital marketing service below. . >> That means if its related to search engine optimization, they can help you with it. >> Compare Quotes.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

BKA Content

NOVEMBER 1, 2023

Your best approach is reaching the top of search engine results pages, as 67.6% Fortunately, search engine optimization can help you take (and keep) these top spots. Needless to say, vetting every search engine optimization podcast yourself would be time-consuming and, frankly, monotonous.

SEO 98

SEO Search Engine Optimization Digital Marketing Utilities 98

Smart Blogger

JUNE 9, 2023

Ever wondered, “what is content marketing, really?” Content marketing works similarly. It’s about curating quality content, tailored for your audience, and served on a platter of strategic placement. What is Content Marketing? Why is Content Marketing Important?

Content Marketing 74

Content Marketing Brand Awareness Marketing Content 74

BKA Content

SEPTEMBER 25, 2023

How Do Blogs Help SEO: Making the Most Out of Your Website Content You’ve worked hard on your website. Your homepage and service pages are search engine optimized and provide high-quality content. A good way to create pages that people want to link to is to add a blog and provide relevant content on it.

Website 105

Website SEO Search Engine Optimization Brand Awareness 105

Neil Patel

AUGUST 25, 2021

For example, from Buzzfeed.com : According to the Content Marketing Institute , the brain seems to believe odd numbers more than even numbers. However, headlines that are ultra-specific give the reader a sense of what they should expect, when they click to read the content. The purpose is not to appear clever or educated.

Writing 145

Writing Copy Content Marketing Landing Page 145

Smart Blogger

MARCH 10, 2023

For example, there is a high demand for writers who understand search engine optimization ( SEO writing ). We’ll start with the different content types… Freelance Writing Niches: 9 High-Paying Content Types Remember, the more your writing can impact a client’s sales, the higher it pays.

Freelance 120

Freelance Writing Finance Script 120

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. But this list is a great place to start.

Digital Marketing 145

Digital Marketing Marketing Portfolio Social Media 145

BKA Content

JULY 22, 2024

SEO for HVAC Contractors: How-To Guide for 2024 Search engine optimization is vital to help your HVAC contracting business stand out from your competition. It does this by improving your visibility in search results when local customers look for HVAC services. Let us help you heat up your business growth!

Contractor 98

Contractor SEO Search Engine Optimization Insurance 98

Neil Patel

AUGUST 16, 2021

If you’ve spent a lot of time creating content, hoping to attract the right leads, but you still aren’t getting results, it can be discouraging. At one time in my content marketing career, I struggled to acquire leads. When you bring people together for the sole purpose of educating them, you’ll generate hot leads.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Content Hacker

OCTOBER 26, 2023

You could have used the perfect sales pitch but you’re left wondering why no one cares… Marketers make this mistake all the time and if you keep it up you’re going to make yourself (and your prospects) sick and tired of it. Marketing” is helping people buy from you. Ever heard of a marketing “funnel”? Read that again.

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

Neil Patel

AUGUST 6, 2021

If you choose to use Google Translate to enter an ongoing discussion about an industry topic, be sure you’ve educated yourself on the nuances and realities of said topic. As a marketer, you’re well aware of the importance of search engine optimization (SEO) on your content, regardless of format.

Content 145

Content Search Engine Optimization Digital Marketing Content Creation 145

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Conclusion.

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

BKA Content

APRIL 22, 2024

Knowing some of the ways to calculate the ROI of SEO can help you measure the effectiveness of your SEO efforts, optimize your strategy, and help you with long-term planning. SEO ROI is a measurement of the return on investment (ROI) for your search engine optimization (SEO). What is SEO ROI?

SEO 98

SEO Search Engine Optimization Agency Insurance 98

Backlinko

FEBRUARY 10, 2025

So, they spend more time on the pagea signal Google uses to measure quality content. Whats more, the blog post follows basic search engine optimization. It educates with content focused on its audiences needs. It starts by giving readers what theyre searching for: a list of LEGO Brickheadz sets.

Blog 82

Blog Blogging Keywords Engineering 82

BKA Content

JANUARY 15, 2023

20 Business Blogging Statistics That Will Blow Your Mind As you plan your company’s content marketing strategy for 2022 and beyond, you might be ready to focus on new formats like TikTok and invest more money in video production and related expenses, but don’t neglect the power of blogging. Have an in-person location?

Blog 113

Blog Blogging Content Creator Lead Generation 113

Smart Blogger

JANUARY 5, 2023

Content Marketing & SEO (Search Engine Optimization) Writing. Content marketing is the planning, creating, and sharing of valuable content. In a nutshell, a content marketer educates the reader and builds trust with them so they will purchase products and services from the business.

Freelance 103

Freelance Writing Landing Page Education 103

BKA Content

NOVEMBER 9, 2022

This magnetic superpower creates a pull on potential customers provided by search engines, especially Google. Search engine optimization strategies for your business include many aspects of your online presence. These and other factors contribute to your search engine rankings. Content Marketing.

SEO 98

SEO Blog Blogging Search Engine Optimization 98

Neil Patel

DECEMBER 3, 2021

SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation.

Search Engine Optimization 127

Search Engine Optimization Recruitment Social Media Content Creation 127

Express Writers

FEBRUARY 20, 2024

However, budgeting to create all that content is another beast you might not be ready to tackle. Content marketing doesn’t have to be an overwhelming beast that will gobble your budget. You won’t need to graduate to the next level of content marketing until you defeat the one you’re at and receive the profits.

Content 98

Content Writing Search Engine Optimization Freelance 98

The Hoth

MAY 9, 2024

What’s digital marketing? It refers to promoting a brand’s products and services through digital channels, such as: Search engines through SEO (search engine optimization) Email Social media Digital content (videos, blogs, infographics, etc.) Learning opportunities.

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

BKA Content

DECEMBER 25, 2023

A savvy search engine optimization plan is the key to standing out in this competitive industry. You have the expertise, adaptability, compassion and knowledge, but you must rank high in search results to grow your firm. Sharing practical advice through your blog educates your audience and builds trust and credibility.

SEO 97

SEO Search Engine Optimization Social Media Keywords 97

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104