Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

Insurance 98

Insurance Content Marketing Marketing Content 98

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When the goal is lead generation, you need to incorporate that objective into your strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” research Click To Tweet. Time to do more.

Content Marketing 110

Content Marketing Proofreader Marketing Content 110

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. 80% engagement rate. These aren’t made-up numbers.

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. A Cost-effective Marketing Strategy 2. Excellent Inbound Marketing Channel 5.

Content Marketing 93

Content Marketing Marketing Long Form Content Content 93

Contently

AUGUST 23, 2024

What is a content strategy template? A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Are they engaging with it?

Content 70

Content Content Creation Medical Brand Awareness 70

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Marketing Content Keywords 120

Content Marketing Institute

NOVEMBER 9, 2018

But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. Rand says content marketers run into problems when they assume some metrics are good and others are bad. Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Social Media 110

Content Marketing Institute

JANUARY 21, 2019

I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet. Documented content mission statement. Connecting the dots to lead generation.

Content Marketing 109

Content Marketing Marketing Editorial Content 109

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Express Writers

MARCH 7, 2023

The benefits of content marketing are clear: it can help any organization boost brand exposure, increase sales, and improve customer loyalty. Studies show that content marketing costs 62% less than traditional marketing strategies while generating about 3 times as many leads.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

BKA Content

NOVEMBER 1, 2023

Understanding Why Content Marketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! Marketing today is about forming lasting relationships and offering advice and connection.

Content Marketing 98

Content Marketing IT Marketing Content Creation 98

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media.

Content Marketing 104

Content Marketing Recruitment Marketing Content 104

BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

Social Media 95

Social Media Content Marketing Media Marketing 95

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Don’t panic about keeping up with progressive content trends like these. Content marketing strategy tips and tools. Lead generation.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Pam Didner , author, Global Content Marketing.

Content Marketing 105

Content Marketing Marketing Content Editorial Team 105

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. So what are you doing wrong?

Content 67

Content Search Engine Optimization Copywriting Copywriter 67

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

BKA Content

NOVEMBER 8, 2022

The Importance of Content Marketing to Grow Your Business in a Recession. The best approach to grow your business in a recession is through targeted content marketing. What Is Content Marketing? It involves creating compelling content and sharing it through online methods of communication. Learn More.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

BKA Content

FEBRUARY 18, 2023

Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. One of the most time-consuming and most important parts of content marketing is to write content.

Content Marketing 98

Content Marketing Content Writing Marketing 98

Contently

SEPTEMBER 5, 2024

To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. Whether it’s a sleek sports car or a dependable minivan, the format you choose directly impacts how well your audience engages with it.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Contently

MARCH 21, 2023

The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. Using this unique information, your content strategy and attribution techniques will evolve.

Engagement 97

Engagement Content Education Sales 97

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Table of Contents What Is Inbound Content Marketing?

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

ContentWriters

APRIL 9, 2025

Because well-prepared and strategically presented technical content has the potential to generate interest, it has many valuable marketing purposes. The next sections cover 4 Marketing-related goals associated with technical writing. Long-form content, like detailed guides or how-tos, performs better in searches.

Writing 64

Writing Marketing Medical Education 64

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Are you meeting their needs?

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

ContentWriters

JANUARY 9, 2025

However, creating an effective white paper requires more than expanding a blog post or repackaging existing content. You need to strike a balance between technical accuracy and engaging readability, all while navigating healthcare compliance requirements. Writing Your White Paper Start with an engaging executive summary.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Neil Patel

SEPTEMBER 22, 2021

Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods. Lead-gen Ads Based on Page Engagement. Facebook has a powerful lead generation tool called “Lead Ads.”. Select “Lead generation” as your marketing objective.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Neil Patel

JANUARY 27, 2021

Like most social media algorithms , LinkedIn rewards content that people interact with the most. If you create a killer newsletter that drives engagement, LinkedIn will show it to more people. The more people engage with yours, the more people it will reach. LinkedIn Newsletters Create Engagement. Pick the Right Name.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publishing 137

Elna Cain

FEBRUARY 27, 2024

My B2B SaaS Content Writing Story When I started freelance writing in 2014 and landed a gig with Blogging Wizard to write about content marketing and digital marketing ideas, I called my content service digital marketing writing services. And for years, I stuck with this freelance title.

Content Writer 239

Content Writer Writer Content Writing 239

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

Content 134

Content Content Creation Social Media Promotion 134

ContentWriters

DECEMBER 6, 2023

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Backlinko

MARCH 25, 2025

Even the subniches like SEO and content marketing have 100% keyword difficulty. To stand out in this highly competitive space, you’ll need to create content competitors can’t easily replicate. This includes display ads, affiliate marketing, and speaking engagements. But the competition is no joke.

Blog 101

Blog Blogging Medical Finance 101