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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Further reading: 28 Awesome Content Marketing Tools 6.

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Get Your Content Governance in Order With This 1 Thing

Content Marketing Institute

Struggling to balance those big content marketing ideas with those ad-hoc requests? It’s time to do something about content governance. Continue reading → The post Get Your Content Governance in Order With This 1 Thing appeared first on Content Marketing Institute. Start with this idea.

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What Are Authoritative Sources & How to Find Them

ContentWriters

For example, Content Marketing Institute is the leading global content marketing education and training organization. Check the publisher: Are they a government agency or a professional institution? Even if a source appears professional at first glance, it may not meet your standards.

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What’s the Difference Between Journalism and Content Marketing?

Contently

The lines between journalism and content marketing are becoming increasingly blurred. As the demand for quality online content grows, so does the demand for professionals who can create it. On the surface, journalism and content marketing may appear to be very similar. Journalism: Objective Reporting of Facts.

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How To Work AI Into Content Marketing (in a Way That Works for You)

Content Marketing Institute

Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Does the company you work for have an AI policy? Here’s what to consider.

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The 411 on Data Cleaning, Modeling, and Governance for Marketers

Content Marketing Institute

That’s why you need to learn the basics of data modeling, cleaning, governance, and observability. You can’t tap into the real value of your data if it isn’t clean. Worse, you could steer your efforts in the wrong direction.

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How to Recession-Proof Your Content Marketing

Contently

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.