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How to Write an Effective Healthcare White Paper

ContentWriters

Healthcare organizations are constantly seeking ways to showcase expertise while generating qualified leads. Enter the healthcare white paper, a powerful but underutilized tool in medical marketing. However, creating an effective white paper requires more than expanding a blog post or repackaging existing content.

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How to Create A Content Marketing Strategy From Scratch

Contently

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

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Grow Your Medical Practice with Help from a Healthcare Copywriter

Susan Greene

Transform your medical practice into a growth business using proven marketing techniques. Seeking a skilled, experienced healthcare copywriter? If you’re in a healthcare or wellness-related business, your company’s focus is on how to provide the highest quality care. Increasing Competition in Healthcare. We can help.

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What Patients Expect From Healthcare Organizations in 2023

Contently

Healthcare marketers face the ever-growing challenge of maintaining patient privacy in a world where data reigns supreme. That’s one of the reasons healthcare organizations have avoided adopting emerging tech into their patient and marketing processes until years (and sometimes decades) later than other industries.

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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

Brand 101
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6 Things to Look for in a Healthcare Content Marketing Agency

ContentWriters

If you are looking to start or expand content marketing for your medical practice or healthcare facility, it’s a good idea to partner with a healthcare content marketing agency that understands the medical content space. It overlaps with virtually every other aspect of digital marketing.

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Oops! 17 SEO Misfires to Avoid With Website Content Marketing

Content Marketing Institute

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Time spent on a page matters with SEO and content marketing. Generally, you want people to visit and make their way to other content pages.