Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

BKA Content

NOVEMBER 19, 2024

Simplify tracking and managing your web traffic with help from our SEO experts at BKA Content. appeared first on BKA Content. What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience.

IT 105

IT Insurance Consulting Agency 105

Shorthand Content Marketing

NOVEMBER 29, 2024

These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. HVAC content marketing is the bridge between prospects and customers.

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Content Marketing Marketing Agency Content 52

Contently

AUGUST 28, 2024

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting content marketing trends!

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

Express Writers

NOVEMBER 26, 2024

Embracing AI is inevitable, but this article provides expert-backed insight on why you should update your e-commerce content marketing strategy with human-optimized listings. The Importance of Keeping E-Commerce Listings Updated E-commerce content demands shift with algorithm changes, trends, and customer expectations.

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

Verblio

APRIL 14, 2025

It can feel impossible to find the balance between the ongoing demands of content marketing, ambitious company growth goals, and limited resources and team capacities. But were as aware as anyone that things are tight, the economy is uncertain, and content marketing is in a state of flux.

Content Marketing 52

Content Marketing Search Engine Optimization Marketing Content 52

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

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Content Marketing Marketing Content Proofreader 135

Buffer

SEPTEMBER 5, 2024

But while we, the content writers, write about 70 percent of the content on the blog, it’d be impossible to keep up with our pace without switching up our approach. So, we tend to have a variety of content from different voices. We promote all our blog posts to social media using the zero-click content strategy.

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Blog Post Post IT Writing 80

Buffer

JULY 23, 2024

Pulling in recent studies Anytime there’s a new industry market report, there are probably journalists writing about it, so if you can tie your press release to that data, you may increase your chances of getting coverage. It was less expensive than we’d have expected ($125 on the platform we went with).

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Editorial Team IT Marketing Finance 78

Blogtrepreneur

FEBRUARY 22, 2025

Content marketing is very important for UK businesses looking to build a strong online presence in a local market. When executed well, content marketing does more than just attract attention. When executed well, content marketing does more than just attract attention.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

ContentWriters

FEBRUARY 21, 2025

Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. When done right, it creates a seamless content ecosystem that boosts SEO and drives reader loyalty. What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

Ahrefs

MARCH 26, 2024

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything. They … Read more ›

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Content Marketing Marketing Content Brand 137

Ahrefs

DECEMBER 27, 2024

Ive been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy when it comes to content marketing, I still sometimes find … Read more ›

Content Marketing 106

Content Marketing Marketing Content SEO 106

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. Managing this stage of the content creation process at scale is key to improving SEO.

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Content Marketing Marketing Content Creation Content 104

Content Marketing Institute

MARCH 28, 2024

It’s the convergence of public relations and content marketing. Are you ready for the transformation? We’re not talking about AI. If you tackle it the right way, you can forever enhance your brand’s storytelling.

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Content Marketing Storytelling Marketing Content 129

Content Marketing Institute

SEPTEMBER 20, 2023

Whether it does or not, you need one specific to AI’s use in content marketing. Does the company you work for have an AI policy? An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Here’s what to consider.

Content Marketing 133

Content Marketing Government Marketing Content 133

Nick Ursborne

MAY 27, 2024

People get excited by how AI models like ChatGPT make it easy to create copy and content at scale. As a writer you can create way more content when using AI. AI can help you come up with new ideas for content, suggest headlines, and even write a finished draft for you. And yes, it’s a lot easier. No more writer’s block.

Script 212

Script Copywriting Copywriter IT 212

Ahrefs

OCTOBER 1, 2023

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs. We create … Read more ›

IT 139

IT Marketing Content Content Marketing 139

Content Marketing Institute

JULY 31, 2024

Remove boring from your B2B content marketing, and the results could be as impressive as what refrigeration manufacturer and seller Heatcraft experienced.

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Manufacturing IT Content Content Marketing 132

Freelance Magic

NOVEMBER 15, 2024

Content marketing Another lucrative freelance writing niche is content marketing. Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience.

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Freelance Portfolio Writing Persuasion 130

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Engagement 96

Engagement Marketing Content Social Media 96

BKA Content

JANUARY 14, 2025

How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. Good newsyou can. Thats a missed opportunity.

SEO 104

SEO Content Creator Consulting Content Marketing 104

Copywriter Collective

FEBRUARY 20, 2025

Content marketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. Its heading into a trough.

Content Marketing 89

Content Marketing Marketing Content Storytelling 89

Express Writers

NOVEMBER 5, 2024

Reasons to Hire a Professional Tech Writer Rather than Doing It Yourself Here are seven reasons why it’s typically a better business choice to hire a professional tech writer for content creation, rather than just winging it with free or in-house resources.

Writer 52

Writer IT Electronics Manufacturing 52

Ahrefs

MARCH 18, 2024

If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. A funnel in marketing is a multi-stage process that guides potential customers from … Read more › And there are very good reasons for it.

Content Marketing 133

Content Marketing Marketing Content IT 133

Enchanting Marketing

MARCH 25, 2025

Its a memorable point that may linger in your reader’s mind long after they’ve finished reading your content. Vivid images haunt readers, popping up in their minds hours—or even days—after reading your content. It happens to me surprisingly often. Sound familiar? And the easiest way to do that?

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Education Social Media Communication Blog Post 192

Ahrefs

MARCH 27, 2024

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when … Read more ›

IT 132

IT Content Content Marketing SEO 132

Content Marketing Institute

DECEMBER 20, 2023

Instead, consider these seven helpful prompts to make generative AI work for your content and marketing. AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it.

Content Marketing 126

Content Marketing Marketing Content IT 126

Content Marketing Institute

MARCH 5, 2025

Boot Barn turned a simple fashion show into a multimedia event and content strategy. Learn what every B2B and B2C marketer doing events should do to get the most from all that investment.

Content Marketing 78

Content Marketing IT Marketing Content 78

Content Marketing Institute

FEBRUARY 26, 2025

Creating great content will only take you so far. Follow this upgraded approach to gain a marketing advantage. You also need to attract an audience and ensure theyll see, share, and act on your stories.

IT 118

IT Marketing Content Audience 118

Content Marketing Institute

NOVEMBER 8, 2023

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.

IT 131

IT Content Content Marketing Marketing 131

Content Marketing Institute

NOVEMBER 2, 2023

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.

Social Media 138

Social Media Media IT Engagement 138

Express Writers

JANUARY 28, 2025

While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility. Blogging is only half the battle.

Promotion 52

Promotion Blog Post Post IT 52

Content Marketing Institute

APRIL 1, 2025

Marketers praised American Express's OPEN Forum. Here's what's good (and not so good) about its content, design, and strategy. But how does the latest iteration measure up?

Content Marketing 96

Content Marketing Marketing Content IT 96

Content Marketing Institute

AUGUST 22, 2024

Building a consistent content experience across all possible touch points (social, website, chat, etc.) takes research, empathy, and collaboration across internal teams. It’s not easy, but the results are worth it. Here’s how to start.

IT 131

IT Content Collaboration Website 131

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The most important lesson from user-generated content One word: authenticity. The most important lesson from user-generated content One word: authenticity. Here’s how.

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Brand Content Retail Utilities 102

Content Marketing Institute

NOVEMBER 8, 2024

What does it mean for marketers? Should you be asking how your content becomes THE answer? OpenAI officially brought an AI-powered search engine to ChatGPT. Or should you pose a different question?

IT 118

IT Engineering Marketing Content 118